Kelsea Hauck
Kelsea Hauck is a seasoned digital marketing professional currently serving as Digital Marketing Manager at The Institute of Internal Auditors Inc. With a proven track record in designing and executing strategic initiatives, she consistently drives engagement, revenue growth, and brand visibility. Kelsea is recognized for her ability to craft compelling narratives that resonate with audiences and inspire action, blending creativity with data-driven strategy to achieve measurable results.
Prior to her current role, Kelsea held multiple leadership positions at Make-A-Wish Central and Northern Florida, including Vice President and Director of Marketing & Community Engagement. During her tenure, she successfully spearheaded regional marketing campaigns across Central and North Florida, optimized digital presence, and launched innovative initiatives such as the “Stories of Light” radiothon and high-profile community events. Her work not only enhanced brand visibility but also significantly exceeded fundraising goals, with campaigns achieving up to 242% of target revenue.
Kelsea holds certificates in Fundraising Principles and Sustainability from Indiana University’s Lilly Family School of Philanthropy and is HubSpot-certified in Email Marketing Software. Beyond her professional pursuits, she enjoys video games, cooking, pop culture, traveling to New York City for Broadway shows, and spending time with her Black Pitador. Passionate about leveraging marketing to make a meaningful impact, Kelsea has demonstrated measurable success in both nonprofit and corporate environments, including driving a 60% social media growth at The Institute of Internal Auditors under her leadership.
• Email Marketing Software
• Data-Centric AI: Best Practices, Responsible AI, and More
• Certified ScrumMaster®
• Branding Foundations
• How to Use Generative AI: Building an AI-First Mindset
• The Habits of Successful Marketers
• Introduction to Prompt Engineering for Generative AI
• Email Marketing: Strategy and Optimization
• Embracing an Agile Mindset at Work
• The Culinary Institute of America - B.S.
• Outstanding Convention Center/ Banquet Employee of the Year
• Employee of the Month
• Make-A-Wish Central and Northern Florida - Youth Fundraising Task Force
What do you attribute your success to?
I attribute my success to tenacity, a commitment to continuous learning, adaptability, and an enduring desire to create meaningful impact for others.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to remain curious, keep learning, and focus on creating work that makes people feel something.
What advice would you give to young women entering your industry?
I would advise young women entering my industry to stay adaptable, embrace continuous learning—especially around emerging tools like AI—and always keep the human impact at the center of their work.
What are the biggest challenges or opportunities in your field right now?
The biggest opportunities in my field right now lie in leveraging AI for personalization and human-centered storytelling, while the greatest challenge is cutting through digital noise to create content that genuinely resonates and connects with audiences.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are emotional-impact storytelling, creativity, continuous growth, being useful to others, and fostering positive connections with audiences and team members.
Locations
The Institute of Internal Auditors Inc.
Sanford, FL 32773