Alex Yates
Alexandra Yates is a dedicated sales professional with a strong background in equipment rental and business development. Currently serving as a Territory Sales Manager at Herc Rentals, Alexandra works closely with clients to deliver tailored solutions across construction, restoration, and environmental industries. Her hands-on approach and recent specialized training with the Climate Remediation Center team have deepened her knowledge of advanced rental equipment, including dehumidifiers, air scrubbers, and temporary climate control systems—enhancing her ability to support customers facing critical challenges.
Before joining Herc Rentals, Alexandra honed her sales and customer service skills at H&E Equipment Services, Techtronic Industries, and through a dynamic internship with the Atlanta Braves. A proud graduate of Florida Institute of Technology with a degree in Business Administration, Alexandra also holds the distinction of winning first place in a business pitch competition for an innovative pantry-scanning app. Passionate about teamwork, leadership, and continuous learning, she brings energy and authenticity to every role—proving herself to be a rising leader in the equipment rental and sales industry.
• Florida Institute of Technology- Bachelor's
• ABC
What advice would you give to young women entering your industry?
Have confidence in yourself, trust your abilities, and focus on building strong, genuine relationships—they're just as important as skill in this industry.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in the field right now is shifting the mindset that women need to compete against each other—instead, there's a powerful opportunity to build community and support one another for collective success.
What values are most important to you in your work and personal life?
The most important values to me in both my work and personal life are faith and family, as they provide guidance, strength, and balance.