Ashlyn Archer
Ashlyn Archer is a dynamic sales professional with over a decade of experience in the multifamily and commercial sectors. Currently serving as the Multifamily Commercial Account Manager at LBL Softwash, she brings a strong background in relationship-building, sales strategy, and team leadership. Prior to joining LBL, Ashlyn held leadership roles at Lux Flooring Specialists and Sherwin-Williams, where she was repeatedly recognized for her excellence, earning titles such as Active Account Champion and New Account Champion. Her consistent performance in driving client engagement and territory growth underscores her natural ability to adapt to changing markets while staying laser-focused on results.
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Ashlyn is deeply passionate about empowering teams, building authentic client relationships, and solving problems creatively to ensure customer satisfaction. Known for her energy and optimism, she has a proven track record of turning challenges into opportunities and making an impact across diverse teams. Beyond her work, Ashlyn contributes to the industry through committee roles with VAMA, actively supporting events and education within the multifamily space. She is currently pursuing her Bachelor’s degree in Business Administration with a concentration in Project Management from Strayer University, further cementing her commitment to lifelong learning and professional growth.
• Chowan University
• Strayer University- B.B.A.
• CVBIA Member
• Chesapeake Professional Women for Good
• Mid-Atlantic Affordable Housing Management Association
• Professional Women in Business Council
• VAMA
• VAMA CVA Supplier Council
• VAMA HR Events & Education Committee
• SW Recruiting Team
• SW Women’s Resource Group
• VAMA Legislative Committee
• VAMA Events & Education Committee
• VAMA RVA Supplier Committee
What do you attribute your success to?
I attribute my success to the guidance of incredible mentors and role models who helped me strategically plan and navigate my career, especially my district manager who saw potential in me I hadn’t yet recognized. His advice— “Rejection isn’t a denial” and “don’t take today into tomorrow”—along with my own drive and determination, have been key in pushing me beyond what I thought possible.
What’s the best career advice you’ve ever received?
“Rejection isn’t a denial” and “don’t take today into tomorrow.” And to treat everyone like a friend not a transaction
What advice would you give to young women entering your industry?
1️⃣ Relationships are your currency. Whether it’s a resident, a vendor, or a property manager, how you treat people determines how far you go. Learn names, follow up, and make people feel like they matter — because they do. 2️⃣ Advocate for yourself early and often. You’re going to be in rooms where people underestimate you because of your age or gender. Speak with confidence, know your worth, and back it up with results. 3️⃣ Your reputation will outlast any title. This industry is small — word travels faster than emails. Protect your name by doing what you say you’ll do, even when no one’s watching. 4️⃣ Blend professionalism with personality. You don’t have to be stiff to be taken seriously. People remember the person who’s competent and memorable. Let your personality show — it’s your secret weapon. 5️⃣ Learn the business beyond your role. Understand budgets, contracts, vendor relationships, and maintenance needs. The more you know outside your lane, the more valuable you become. 6️⃣ Don’t burn out trying to “do it all.” The industry moves fast, but you don’t have to run yourself into the ground to keep up. Set boundaries so you can last in this career long-term. 7️⃣ Keep receipts — in every sense. Document your wins, track your numbers, and save proof of your hard work. It makes it easier to negotiate raises and promotions when you can show the impact you’ve made.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field is breaking through the existing vendor-property management relationships, especially when there's a strong preference for sticking with familiar companies. As a woman in a male-dominated space, I’ve also had to overcome skepticism toward my expertise—but I stay true to myself, stand firm with confidence, and keep pressing forward.
What values are most important to you in your work and personal life?
I value treating others how I want to be treated, staying humble, and truly listening. In both work and life, I believe respect and openness are essential—especially in sales, where understanding others’ needs is key to building trust and success.