Bibi Arbab
Bibi Hajra Arbab, MBA, is an accomplished entertainment distribution and operations expert with over a decade of experience driving global content strategy, licensing, and acquisitions across OTT, SVOD, AVOD, and EST platforms. Currently serving as a Senior Specialist in Content Strategy & Servicing at Warner Bros. Discovery, Bibi plays a pivotal role in managing content workflows for major platforms like Netflix, Apple, Amazon, and Disney+. Her reputation as a strategic negotiator and operational leader is grounded in her ability to deliver complex content solutions under tight timelines while maintaining the highest quality and compliance standards.
Bibi's impressive career spans roles at major studios including Disney, Paramount, STX Entertainment, and NBCUniversal, where she has led initiatives that shaped the international content landscape. A standout achievement was her leadership in the global rollout of Disney+ across Europe, Asia, and the Middle East—an effort that involved cross-functional team building, multi-million-dollar budget oversight, and workflow optimization. She also played a key role in cost-saving initiatives and localization efforts that enhanced both operational efficiency and market reach.
With a Master of Business Administration and a Master’s in Radio and Television Broadcasting Technology from San Francisco State University, Bibi brings both technical knowledge and business acumen to every challenge. Her commitment to building strategic partnerships, mentoring emerging talent, and driving innovation in content distribution continues to position her as a leader in the evolving global media landscape.
• San Francisco State University
• International Education Exchange Council, San Francisco State Univeristy
What do you attribute your success to?
I attribute my success to perseverance and a relentless work ethic. No matter how challenging the journey has been, I’ve remained committed to pushing forward. Over the years, I’ve had the opportunity to grow through roles at Disney, Lionsgate, and Paramount, and for the past decade, I’ve continued to build on that foundation at Warner Bros., always striving to evolve in an ever-changing industry.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to never give up and to never hesitate to ask questions. Staying curious, self-motivated, and driven has been essential in navigating the fast-paced entertainment industry. It’s also crucial to stay hungry for growth and continuously adapt to evolving trends and technologies.
What advice would you give to young women entering your industry?
My advice to young women entering the industry is simple: you can achieve anything as long as you stay focused on your goals and remain committed to the journey. Stay the course, trust your abilities, and don’t let obstacles deter you from what you’re capable of achieving.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in the entertainment industry today is staying ahead in an incredibly competitive and fast-evolving landscape. With constant innovation, emerging platforms, and shifting consumer habits, it’s critical to remain adaptable, informed, and proactive to maintain relevance and drive success.
What values are most important to you in your work and personal life?
The values that guide me in both my work and personal life are perseverance, resilience, and the power of connection. As an international student from Pakistan, I had to stay focused, continuously push forward, and actively build my network to thrive in the highly competitive entertainment industry in Los Angeles. Staying committed to growth and never losing sight of my goals has been essential to my journey.