Breeann J Sheaffer
Breeann Sheaffer is an accomplished sports management professional with a strong background in sales, event operations, and team leadership. She currently serves as the Manager of Group Sales for the Memphis Redbirds, the Triple-A affiliate of the St. Louis Cardinals, where she plays a key role in driving ticket revenue and enhancing the fan experience. Breeann is also an Assistant Field Hockey Coach at Rhodes College, combining her passion for athletics with her commitment to mentorship and leadership development.
Previously, Breeann held the position of General Manager at Lefties Baseball in Port Angeles, Washington, where she led all aspects of game-day operations, marketing, sponsorships, ticketing, and staff management. Her efforts significantly increased team revenue and community engagement, demonstrating her ability to elevate sports organizations at every level. Breeann holds a Master’s degree in Sport Science from Indiana University of Pennsylvania and a Bachelor of Arts in Sport Management from Wilson College, where she was a standout student-athlete and leader on the varsity field hockey team. Her career reflects a deep commitment to excellence, innovation, and building strong connections through sports.
• Indiana University of Pennsylvania- Master's
• Wilson College- B.A.
What do you attribute your success to?
I have always been an individual that has always wanted to strive and be the best I can be in anything I set my mind to. I strive for success by the people that tell you, you can't do it. Or that is a hard thing to strive for. I take the challenges by the reins and want to succeed not only for myself but to all the women in sports that are trying to make it too.
What advice would you give to young women entering your industry?
My advice to young women entering the sports industry is to stay persistent, use your voice confidently, and know that recognition and respect will come—especially in spaces where women are still the minority.
What are the biggest challenges or opportunities in your field right now?
The biggest challenge is being in a male dominant sport. There has been a lot of change towards women in baseball, and it has been a good change. There are still men that will question your abilities though and sometimes getting respect from fans can be hard. But that gives women the opportunity to show what they are really made of and to strive to the top. It is important to not slow down and show that you deserve the respect that men have always gotten.
What values are most important to you in your work and personal life?
Values I believe are most important is having respect for yourself and for your managers and employees. I also think it is important to allow everyone to have a voice. If you give everyone a chance to speak you are creating trust with those people along with helping them grow to get to the next steps of their career too.