Cassie Bradley, MS
Cassie Bradley, MS is a dynamic sales and partnerships executive with over a decade of success in the sports, entertainment, and live events industries. Known for her high-energy approach and strategic mindset, Cassie has led the charge in driving more than $10 million in premium and suite sales across iconic brands including the NFL, NBA, and GRAMMY Museum. Her impressive track record spans managing luxury suite deals for the Los Angeles Chargers, overseeing hospitality for three Super Bowls, and generating $365K in corporate partnerships for the inaugural GRAMMY Hall of Fame Gala. Cassie’s expertise lies in building lasting relationships with VIP clients, C-suite executives, and global partners—crafting unforgettable experiences that drive both revenue and brand loyalty.
Currently serving as Manager of Partnerships at the GRAMMY Museum, Cassie plays a key role in positioning the institution as a top-tier destination for sponsorship and cultural engagement. Her past roles include leadership positions at Crypto.com Arena, the NFL, and the Los Angeles Lakers, where she consistently exceeded sales targets and elevated client experiences through white-glove service and strategic storytelling. Cassie holds a Master of Science in Sports Management and a Bachelor of Arts in Music from Northern Illinois University—melding business acumen with creative roots. Her passion for live experiences, strategic sales leadership, and commitment to excellence make her a sought-after force in the industry.
• Leading People and Teams
• Northern Illinois University- B.A.
• Northern Illinois University- M.S.
• University of Michigan
What do you attribute your success to?
I attribute my success to a lifelong passion for both music and sports, paired with a unique blend of performance experience and business acumen. While my academic background in Music and Sports Management laid the foundation, it’s been real-world experience, creative problem-solving, and working with top-tier organizations like SoFi Stadium and the LA Lakers that truly shaped my career.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to stay true to myself and be authentic—because chasing someone else’s path often leads to unfulfilling outcomes. I’ve learned that believing in what's possible, thinking outside the box, and staying focused on your goals—no matter how unconventional the route—can make all the difference; the Henry Ford quote, “Whether you think you can or you think you can’t, you’re right,” continues to guide me.
What advice would you give to young women entering your industry?
My advice to young women entering the industry is to journal your journey—you’ll grow through reflection—and always lead with integrity, adaptability, and empathy. Be a people person, treat everyone with respect, and don’t forget to celebrate your wins along the way.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges—and opportunities—in the industry is how rapidly technology is changing the way we consume and monetize music. While the shift from physical sales to streaming has disrupted traditional models, it’s also created greater visibility and access for artists to succeed with the right strategy and guidance.
What values are most important to you in your work and personal life?
The values most important to me are authenticity, perseverance, and creative thinking—my personal challenges have fueled my determination to overcome barriers while staying true to myself.