Christine Yarde
Christine Yarde is an accomplished content editor and copywriter with a strong background in fashion and retail, bringing over seven years of experience in styling, merchandising, and content management. She has a particular passion for the psychology of shopping, using storytelling to create authentic connections that drive customer engagement. Christine has led cross-channel campaigns and produced high-performing content across digital, print, and social platforms, ensuring that brand voice and strategy are consistently aligned with business goals.
Currently a Content Editor at FULLBEAUTY Brands, Christine also held pivotal roles at Dia & Co, where she developed creative content for plus-size fashion, managed email marketing, e-commerce, and paid advertising, and collaborated closely with creative teams from conception to execution. Her strategic mindset, combined with her creative expertise, has helped brands communicate with authenticity, inclusivity, and impact.
A graduate of the City College of New York with a Bachelor of Arts in Theatre, Christine combines her creative storytelling skills with a deep understanding of brand strategy. Known for her collaborative spirit, enthusiasm, and dedication, she is recognized by colleagues for her ability to craft messaging that resonates with audiences, drives engagement, and strengthens brand presence. Fluent in French at an elementary level, Christine continues to grow her expertise in content strategy, copywriting, and brand communications in a rapidly evolving digital landscape.
• The City College of New York- B.A.
What do you attribute your success to?
I attribute my success to my upbringing and the values instilled in me by my family. Their support and guidance laid the foundation, and my hard work has allowed me to build on it every step of the way.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is that the journey won’t always go as planned, and sometimes you need to pivot your focus while continuing to move upward.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to stay flexible and always be willing to pivot when opportunities or challenges arise.
What are the biggest challenges or opportunities in your field right now?
The biggest challenge—and opportunity—in my field right now is reassessing the value we provide in an AI-driven industry and learning how to effectively leverage AI tools.
What values are most important to you in your work and personal life?
The most important value in my work and personal life is respect, as it serves as the foundation for all relationships and interactions.