Jasmine Giles

Jasmine Giles is a Wine & Spirits Sales Consultant with over 15 years of experience in the hospitality industry, based in Southern New Mexico. Beginning her career in restaurants at the age of 15, she quickly developed a deep understanding of the industry and a passion for delivering genuine hospitality. Her dedication and leadership skills led her to roles as head server trainer and head bartender/server trainer, allowing her to mentor teams and ensure high standards of service. Jasmine’s educational background includes a Bachelor’s degree in Hotel, Restaurant, and Tourism Management from New Mexico State University, where she graduated as a Crimson Scholar with a 3.6 GPA and earned recognition from the National Restaurant Association for competencies in Hospitality, Restaurant Management, and Human Resources Management and Supervision.

Transitioning into wine sales, Jasmine brought her hospitality expertise and consultative approach to Southern Glazer's Wine & Spirits, where she quickly became a top performer. Utilizing her in-depth product knowledge and strategic sales skills, she grew her territory’s total revenue by 15% in 2019—the highest growth in the El Paso branch. Her professional development includes earning a WSET Level 2 certification and achieving her Certified Specialist of Wine (CSW) credential, reflecting her commitment to continuous learning and industry expertise. Jasmine’s consultative approach and dedication to client relationships have positioned her as a trusted advisor in the wine and spirits industry.

Beyond sales, Jasmine continues to share her leadership and operational expertise, having served as Front-of-House Manager at The Kitchen at 150 Sunset, where she managed a team of 22 staff, oversaw daily operations, and applied her knowledge from wine sales and hospitality to support management initiatives. She is recognized for her ability to quickly learn, adapt, and drive results, whether in sales, hospitality, or managerial roles. Jasmine combines her professional accomplishments with a passion for mentoring and developing talent, making her a versatile and valued contributor to any team.

• Certified Specialist of Wine (CSW)
• WSET level 2

• New Mexico State University