Jennifer Velez
Jennifer Velez is a dynamic social media manager, marketer, and content creator with a strong background in communications and digital engagement. A proud first-generation Latina and graduate of the University of Colorado Denver with a Bachelor of Fine Arts in Film/Cinema/Video Studies, Jennifer has built a career on blending creativity with strategy. She has successfully developed and executed multi-platform campaigns that boosted brand engagement by 40% and increased product sales by 30%, using tools like SEMrush, Meta Analytics, Adobe Premiere, and Canva to optimize content and streamline workflows.
Her career spans roles in marketing, customer success, journalism, and senior living program management, where she has demonstrated her versatility and commitment to building meaningful connections. From reporting as a bilingual news anchor to managing international social media accounts and coordinating trade shows, Jennifer thrives at the intersection of communication, storytelling, and strategy. Currently serving as a Life Enrichment Manager, she designs and leads programs that support holistic wellness, reflecting her passion for enhancing community and individual experiences.
Driven by collaboration, innovation, and continuous learning, Jennifer is dedicated to creating inclusive, impactful, and authentic work that resonates with diverse audiences. Whether leading marketing initiatives, crafting compelling content, or fostering community engagement, she brings passion, creativity, and cultural awareness to every project she undertakes.
• Guide to Local SEO & Website Creation
• Local SEO & Keyword Research
• SEO Copywriting: Crafting Content for Both Humans and Search Engines
• Bilingual Journalism: Covering Latino Communities
• Essential Skills for Social Media Managers
• Social Media Marketing Tips
• Learning Instagram
• Marketing on Instagram
• Marketing on YouTube
• University of Colorado Denver- B.F.A.
What do you attribute your success to?
I attribute my success to the meaningful collaborations I’ve built, especially coordinating events with my former boss, an officer in 9/11, whose resilience and leadership inspired me to start Iris.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to trust your gut—even if you didn’t come directly from a background in care, your instincts and dedication will guide you.
What values are most important to you in your work and personal life?
The values most important to me in my work and personal life are courage, integrity, and a strong belief in myself, which I carry into my community efforts supporting breast cancer awareness and Alzheimer’s initiatives while striving to be a caring role model for my son.