Karri Merriman MBA
Karri Merriman, MBA, is a data-driven brand marketer with extensive experience leading campaign strategy, analytics, social media, and influencer programs for Fortune 500 clients. Over her career, she has worked in fast-paced agency environments, managing high-profile accounts and major initiatives including Super Bowl campaigns, product launches, and celebrity partnerships. Karri combines her creative insight with a strategic, analytical approach to deliver measurable results that strengthen brands and engage audiences.
Recently earning her MBA from Bowling Green State University, Karri brings a sharpened strategic mindset to her work, leveraging data analytics, performance metrics, and consumer insights to optimize marketing effectiveness. Her experience spans client reporting, campaign analysis, and social media content management, and she has mastered a wide range of tools including Google Analytics, Tableau, Power BI, and various SEO and media platforms.
Outside of her professional achievements, Karri is passionate about identifying cultural trends, mentoring colleagues, and driving innovative marketing strategies. She thrives at the intersection of creativity and data, continually seeking opportunities to elevate brand storytelling and impact in measurable ways.
• Google Analytics Individual Qualification
• Interpersonal Communication
• Michigan State University - Eli Broad College of Business- B.A.
• Bowling Green State University- Master's
What do you attribute your success to?
I attribute my success to the mentorship and guidance I’ve received through programs like She Runs It, and to my ability to spot trends and turn data insights—like my SQL analysis for Cheez-It—into actionable marketing strategies.
What values are most important to you in your work and personal life?
The values most important to me in my work and personal life are clear communication, dedication, and hard work, while I also cherish being a mom and spending quality time with my daughter exploring, reading, and enjoying the outdoors.