Mindy Koenig
Mindy Koenig is the National Sales Manager at Alliance Nationwide Exposition, where she leads sales initiatives for small to midsize trade shows and corporate events across the United States. With a strong background in event planning and destination management, she draws inspiration from her clients’ and exhibitors’ success stories, helping them achieve seamless, impactful events. Mindy is known for her customer-focused approach, combining ingenuity, expertise, and responsiveness to deliver exceptional results in a fast-paced industry.
Prior to joining Alliance Nationwide Exposition, Mindy held several leadership roles in the hospitality and events sector, including National Sales Manager and Conference Center Sales Manager at Rosen Hotels & Resorts, as well as Account Executive at 360 Destination Group. She began her career managing event coordination and administrative operations, gaining extensive experience in hotel site selection, contract negotiation, and on-site event execution. Over the years, Mindy has built a reputation for her organizational skills, strategic planning, and ability to foster strong, trusting relationships with clients and colleagues alike.
Mindy’s professional journey is marked by her dedication to excellence and her passion for creating memorable experiences. With more than 20 years in sales, event management, and hospitality, she continues to leverage her expertise to drive growth and innovation in the events industry. Based in Greater Orlando, Florida, Mindy is committed to delivering outstanding service, building long-term partnerships, and inspiring teams to achieve their full potential.
• Lake Land College
• Top Achiever Award, Rosen Hotels and Resorts
What do you attribute your success to?
I attribute my success to treating everyone with respect and empathy, building genuine relationships, and bringing a passion for hospitality to everything I do. My personal values—gratitude, integrity, and celebrating small wins—guide my work and help me create meaningful connections with clients, colleagues, and partners.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is that people don’t remember the product you’re selling—they remember how you made them feel. I strive to build genuine connections, maintain positive relationships, and leave a lasting impression through how I treat others, rather than just what I sell.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to be genuine and authentic in everything you do. Never underestimate the power of kindness and connection, and always treat everyone with respect—from front desk staff to C-level executives. Keep learning, stay curious, and share your knowledge to help those coming up behind you.
What are the biggest challenges or opportunities in your field right now?
In my field, some of the biggest challenges include differentiating your service in a crowded market, gaining preferred vendor status at hotels, and helping clients truly understand what sets your company apart. At the same time, there are tremendous opportunities—sharing knowledge with rising professionals, expanding networks through UI mentorship, and building long-term partnerships based on trust. These challenges and opportunities keep the work dynamic, rewarding, and full of potential for growth.
What values are most important to you in your work and personal life?
The values that guide me in both my work and personal life are gratitude, empathy, and respect. I strive to stay grounded and thankful for every opportunity, treat everyone with kindness regardless of their role, and always recognize the importance of every person on a team. These principles shape how I approach relationships, decision-making, and leadership every day.