Tiffany Cook
With more than a decade of experience spanning electronic health record (EHR) deployment, clinical enablement, and customer success, Tiffany has built a reputation for bridging the gap between frontline care and digital innovation. As a Senior Customer Success Manager at Microsoft, she leads strategic initiatives that help healthcare organizations adopt AI-powered solutions like DAX Copilot, improving clinical efficiency and enhancing patient outcomes. Her previous roles at Nuance Communications and Willis-Knighton Health System reflect a career rooted in operational excellence and a deep understanding of healthcare environments.
Tiffany’s journey also includes hands-on roles as an Epic Application Analyst and Adjunct Instructor, where she mentored aspiring healthcare professionals in medical coding, compliance, and health IT systems. Her leadership style is marked by empathy, mentorship, and commitment to human-centered transformation.
In addition to Tiffany’s corporate work, she is now entering the realm of entrepreneurship as the founder of Pelican Sky Works, a drone technology company set to launch later this year. Our mission is to equip first responders with advanced aerial platforms for disaster recovery and emergency response, as well as providing the construction and agriculture sectors with top-performing devices for surveillance, monitoring, and inspections.
A graduate of Louisiana Tech University, Tiffany serves on the university’s advisory board for the Health Information and Informatics program. She is also an active member of HIMSS Louisiana Chapter, where she continues to advocate for innovation, collaboration, and the future of healthcare technology.
• How to Speak So People Want to Listen
• Louisiana Tech University- Bachelor's
• Healthcare Information & Management Systems Society - Louisiana Chapter
• American Health Information Management Association
• Caddo Council on Aging
What do you attribute your success to?
“I credit much of my success to my strong-willed mother, whose unwavering belief in me—and courageous battle with pancreatic cancer—instilled in me the persistence, resilience, and compassion that guide my work today. Her strength taught me to lead with empathy, to never back down from a challenge, and to pursue innovation with purpose.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to know which of life’s balls are rubber and which are glass—because while some can bounce back, others must be protected—and to remember that when you truly love what you do, it never feels like work.
What advice would you give to young women entering your industry?
“My advice to young women entering this industry is simple: own your voice, stay curious, and never underestimate the value of empathy in tech.” The healthcare and technology sectors are evolving rapidly, and women bring a critical perspective to the table—especially when it comes to designing solutions that serve real people. Don’t be afraid to ask questions, challenge assumptions, and advocate for the user, whether that’s a clinician, a patient, or a first responder. Build your technical skills, but also invest in relationships. Some of the most meaningful progress I’ve made in my career came from listening deeply, collaborating across disciplines, and mentoring others along the way. And finally, if you don’t see a path—create one. That’s what led me to launch Pelican Sky Works. Innovation doesn’t always come from the top down; it often starts with someone who sees a need and decides to do something about it.
What are the biggest challenges or opportunities in your field right now?
AI Integration: AI tools promise speed, scale, and insight—but many companies struggle with: Loss of Human Touch, Customers still crave empathy, nuance, and real-time human judgment—especially in complex or emotional situations especially in medicine, Fear and Uncertainty as clients may worry about data privacy, job displacement, or being misunderstood by machines But AI also brings opportunities such as: Use AI to augment, not replace, human interactions—e.g., predictive health scores, sentiment analysis, and smart alerts. Train teams to interpret and act on AI insights with empathy. Be transparent with customers about how AI is used and how it benefits them. Customer Expectations: Customers expect more than just reactive help-they want: 1. Personalized Journeys, Proactive Engagement. You can provide your expertise to the customer by leveraging AI to predict churn risks, identify upsell opportunities, and trigger proactive outreach. Build customer health dashboards that combine product data, feedback, and engagement metrics. Understand the difference in being a partner not just a vendor.
What values are most important to you in your work and personal life?
The values that guide me—both professionally and personally—are resilience, empathy, innovation, and service. Resilience was instilled in me by my mother, whose strength and determination continue to inspire how I lead and overcome challenges. Empathy shapes how I work with healthcare providers, students, and emergency teams. I believe technology should serve people, not the other way around. Growth means staying curious, embracing change, and continuously evolving—both personally and professionally. And above all, service is at the heart of everything I do. Whether mentoring future professionals or developing tools for disaster recovery, I’m committed to making a meaningful impact. These values aren’t just principles—they’re the foundation of how I show up in the world.