Influential Woman · Motivational Speaking and Leadership Development
Heather Wood
Founder, Stupendous Love
Syracuse, NY 13027
My career wasn't built on strategy or leadership. It was built on human connection. Making people feel valued opened more doors than any title ever did.
Heather Wood · In Her Own Words
Her Story
About Heather
Heather Wood is a keynote speaker, servant leadership strategist, and the founder of Stupendous Love — a movement built on one disarming idea: that bold living and stupendous love are available to everyone, no matter what they're facing.
For 23 years, Heather built a well-established career in the credit union and financial services industry, advancing through a series of senior and executive leadership roles at AmeriCU Credit Union — including three consecutive Assistant Vice President appointments, most recently leading innovation delivery. Across every seat, she drove human-centered change and became known for her ability to connect people, ideas, and purpose. Then, in 2023, her life changed course entirely. Her daughter Ava was killed by Heather's husband, who then took his own life.
What Heather built in the aftermath is now her life's work. In November 2025, she launched Stupendous Love — a motivational brand, a movement, and a living tribute to Ava's vibrant, intentional, kind, and joyful spirit. Its purpose is to help individuals, communities, and organizations navigate change and challenge through meaningful connection, storytelling, and shared experience. At its core, it's a call to live boldly and love stupendously, even in life's messy middle.
Her hallmark keynote, Loving the Thing I Never Thought I Could, developed for the TEDx stage, is an unflinching, deeply human talk about grief, resilience, and the small, deliberate rebellions that lead to joy. Audiences leave with real tools: how to recognize their own baseline, claim fragments of joy, and stop waiting for rescue. She also delivers Stupendous Love: Servant Leadership, built on the pillars of Clarity, Connection, and Courage — equipping leaders to trade armor for heart and build workplaces rooted in trust, where camaraderie expands and business improves because every employee feels genuinely invested.
Beyond the stage, Stupendous Love spans a merchandise and apparel line designed as wearable reminders of positivity and connection, a keynote platform partnering with conferences and summits, and The Nineteen Fund, its 501(c)(3) charitable arm. The fund is named for Ava's soccer jersey number — the number she wore for nearly her entire career, the number teammates called her by even when it wasn't available, and a number that has never stopped appearing in Heather's life since. The Nineteen Fund awards scholarships, funds community wellness programs, organizes volunteer service projects, and makes grants to nonprofits working to expand educational opportunity, strengthen communities, and improve public well-being. Its three scholarships in Ava's name — two local and one national that drew more than 3,000 applicants this year — sit alongside expanding fundraising for mental health awareness, suicide prevention, and educational access.
Today, Heather nurtures each of these verticals while engaging leaders across Central New York and beyond. Her mission is simple: create meaningful connections, foster collaboration, and contribute to something greater than herself. What she values most are the moments of genuine transformation — the light bulb going off in someone else, the sound of authentic laughter, and the unmistakable presence of her daughter's spirit in every life she touches.
Her Interview
Ten minutes with Heather
01What do you attribute your success to?
I attribute my success to two things that don't usually sit together: 23 years of operational discipline, and the willingness to start over.
For more than two decades I built a career in financial services, moving through senior and executive leadership roles and learning how to bring people through change without losing them along the way. Then, in 2023, my daughter Ava was killed by my husband, who then took his own life.
I could have stayed where it was safe. Instead I left a long-established career without a traditional safety net and built Stupendous Love — a movement that honors the spirit of Ava Wood by helping people and organizations create more connected, courageous, and joyful lives, teams, and communities.
Success, for me, is no longer a title. It's a national scholarship in Ava's name that drew more than 3,000 applicants this year. It's a room full of leaders deciding to trade armor for heart. It's watching someone realize they don't have to wait for permission to start living.
So: resilience, yes. But mostly the refusal to let the worst thing that ever happened to me be the last thing that defines me.
02What’s the best career advice you’ve ever received?
Put people first, and mean it.
It sounds obvious. Most leaders get it backwards anyway. They optimize for performance, perception, and outcomes, then try to fit people in around the edges. That approach can produce results. It rarely produces anything that lasts.
There is no separation between work and life. There is just life, and people carry all of it through the door with them. When you lead with humanity — when you see people, not just what they produce — trust deepens, and people do their best work because they're finally allowed to be themselves while doing it.
Success without humanity is hollow.
Put people first. Not as a strategy. As a standard. That's where real impact begins, and it's the only place I've seen it endure.
03What advice would you give to young women entering your industry?
Build a career you do not need to escape from.
It's easy to chase the version of success you think you're supposed to want — the title, the metric, the next rung. Those things aren't nothing. They're just a poor substitute for a life.
Four things I wish someone had said to me earlier:
Your worth is not your title. I held three consecutive Assistant Vice President roles. I'm prouder of the people I developed than of any line on my résumé.
Say the thing in the room. Women are often rewarded for being agreeable and then overlooked for being quiet. Your judgment is the product. Let people see it.
Choose the environment as carefully as the role. A great title inside a culture that diminishes you is a bad trade, and you will feel the cost long before you can name it.
Do not postpone your life. Not until the promotion, the raise, the someday. Someday is promised to no one. I know that better than most.
Build boldly. And build now.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge in speaking and leadership development is saturation.
There is no shortage of available inspiration — a scroll, a podcast, a conference keynote. Audiences have gotten very good at recognizing content that sounds meaningful and changes nothing. And when budgets tighten, the first thing cut is the session that made everyone feel something on Tuesday and made no difference by Thursday.
The opportunity lives in exactly that gap.
People are lonelier and more armored at work than I have ever seen them. Leaders are managing grief, burnout, and mental health inside their teams with almost no preparation for any of it. What they need isn't a motivational hour. They need language, tools, and permission.
That's what I build for. I'm not interested in being the emotional moment on someone's agenda. I want people to leave with something usable on Monday morning: how to recognize their own baseline, how to claim joy in fragments, how to lead without armor.
Stupendous Love is being built the same way — through real conversations, meeting people exactly where they are. In a world that feels fast, filtered, and transactional, I believe that's what people are actually hungry for.
05What values are most important to you in your work and personal life?
Authenticity, connection, and joy — chosen on purpose, not just on the good days.
Authenticity first, because real beats polished every time. Trust isn't built by people who have it all together. It's built by people who tell the truth.
Connection, because being genuinely seen is what people carry with them. Years later, nobody remembers the outcome or the org chart. They remember whether they felt like a person in the room.
And joy — which I've come to understand as an act of courage, not a mood. Anyone can be joyful when life is easy. Choosing it in the messy middle is a discipline.
Those three aren't just how I work. They're how I live, and they're what Stupendous Love is built on: helping people and organizations create more connected, courageous, and joyful lives, teams, and communities.
Not a strategy. A standard.
If you're building something that could use more courage in it — a conference, a leadership team, a community — I'd like to hear about it.
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