Abbey Acevedo
Abbey Acevedo is a dynamic entrepreneur, board-certified life and success coach, and the founder of *Business and Being*, where she helps entrepreneurs align their *brand, brain, backend, and breakthroughs*. With over a decade of operational leadership experience and a master’s degree in Communication Management from Simmons University, Abbey blends strategy with soul, helping clients create businesses that are not only profitable but deeply aligned with who they are.
Her unique framework integrates subconscious transformation techniques like NLP, EFT, TIME Methods, and hypnotherapy with practical business systems and processes. From shaping brand messaging and streamlining operations to guiding personal growth and mindset shifts, Abbey’s approach empowers business owners to move from burnout to balance, where strategy, systems, and self are in complete sync.
Before launching *Business and Being*, Abbey held senior leadership roles in operations, content, and program management, honing her expertise in organizational efficiency and creative storytelling. Today, she’s known for creating transformative experiences, whether through workshops, coaching, or firewalking, that help individuals break old patterns and expand what they believe is possible. With her signature blend of intuition and structure, Abbey continues to help others build businesses that flow as freely as they function.
• NLP, EFT, TIME, HYPNOTHERAPIST, LIFE & SUCCESS COACH
• Nuero Linguistic Programming (NLP)Practioner
• Meditation Guide
• Reiki Level I, II and Master/Teacher Program
• Northeastern University- B.A.
• Simmons University- Master's
• FriendshipWorks
• Horizons for Homeless Children
• Culinary Care
• The Pyschological Center
What do you attribute your success to?
I’d say my success comes from doing the hard, unglamorous stuff most people avoid, showing up consistently, building structure around vision, and doing the inner work so I don’t trip myself up.
On one side, I know how to build systems and strategy. On the other, I know how to clear the subconscious blocks that keep people from using them. That mix...the Business and the Being...is what’s carried me forward and kept me growing.
What’s the best career advice you’ve ever received?
The best career advice I ever got was: stop waiting to be chosen. No one’s coming to hand you the perfect opportunity, title, or stage, you have to create it.
For me, that means taking radical responsibility for my life and my reality: the good and the bad. Knowing I have the power to shift it all, starting with my intention, my thoughts, my perspective, and then backing it with aligned action.
What advice would you give to young women entering your industry?
Don’t wait for permission. This industry will try to convince you there’s one “right way” to do business, there isn’t. Your edge is the fact that no one else thinks, talks, or creates like you.
Learn the skills, yes, strategy, operations, marketing, but don’t lose your voice in the process. The people who stand out are the ones who bring themselves to the work.
And know this: you don’t have to grind yourself into the ground to be successful. Build systems that support you, clear the beliefs that sabotage you, and surround yourself with people who see your brilliance before you do. That’s how you stay in it for the long run.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field right now is overcoming imposter syndrome and self-doubt, but it also presents an incredible opportunity for women to support one another and fully embrace their own value and power.
What values are most important to you in your work and personal life?
What matters to me is simple, I want the work I do, whether it’s building a system, mapping a launch, or breaking down a subconscious block to actually mean something. Integrity matters, because I don’t believe in forcing strategy that doesn’t fit who you are. Connection matters, because I don’t just care about the project, I care about the person behind it. Freedom matters, because business should create more space for joy and life, not take it away.
And underneath it all, I’m here for growth. For those moments where something clicks, the old patterns fall away, and you step into the version of yourself that knows she’s inevitable. That’s the heartbeat of both the “Business” and the “Being.”