Her Story
About Abigail
Abby Baumgarten serves as a User Experience Consultant and Growth Strategist at an e-commerce boutique consulting firm in Seattle, Washington. She has been in the information management field for two years and has held her current role since May 2026. In this position, she leads UX efforts, works with clients to optimize website designs for increased conversion, and manages internal projects including product development. Abby draws on her background in public health, where she worked in clinical research, to inform her approach to understanding users and problem spaces. She earned a BA in Public Health and Global Health before pivoting to complete a Master's of Science in Information Management from the University of Washington, specializing in UX and information architecture. Her areas of specialization include user experience research and design, AI-assisted workflows, and information architecture. Previously, she worked as a UX consultant at the University of Washington on various projects. Abby is a member of the University of Washington alumni organization and Hillel, and she previously volunteered with Team Feed, supporting teens in crisis by providing resources for housing and studies. She attributes her success to a strong support system of family, friends, fellow students, and professors, and values making the most of every opportunity, being present, communicative, and leading with empathy.
Her Interview
Ten minutes with Abigail
01What do you attribute your success to?
I attribute my success to having a very strong support system of my family and my friends, my fellow students, and my professors. Also, my parents always said it was never about the grades, it was always about what did you learn and what did you get out of it, which shapes how I approach challenges.
02What advice would you give to young women entering your industry?
Be open to different opportunities, even if it's not the one you want right then and there. Learn as much as you can within whatever you're doing now. Career paths can be very curvy and twisty and very rarely linear, so take insights from past experiences and let them guide you to the present.
03What are the biggest challenges or opportunities in your field right now?
Challenges include navigating AI slop and workflows, and advocating for UX research since clients don't want to invest in it and want fast results. Opportunities include using AI to create faster, piggyback off ideas, make workflows more efficient, dedicate energy to innovating, and exploring how roles change with AI.
04What values are most important to you in your work and personal life?
Making the most out of every opportunity, being present, being very communicative, leading with empathy, trying to be understanding, getting curious rather than judging, and really understanding where other people are coming from.
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