Acquanetta Williams, Territory Manager on Influential Women

Influential Woman · Hair Replacement and Wig Consulting

Acquanetta Williams

Territory Manager, Zoom Media | GymTV

Round Rock, TX

2Awards received

Certifications · Degrees · Memberships

Degree High School Diploma Degree Graduated 1983 Degree Associate's Degree in Biblical Studies Member National Alopecia Foundation (NAAF)

Her Story

About Acquanetta

I am the owner of Atelier Hair Couture, a wig boutique in Pflugerville, Texas, where I work with cancer and alopecia patients to help them with hair replacement. My main thing is that I want to help them with confidence, because losing your hair, it does take a lot of confidence out of you. I make the wigs myself on a sewing machine - this has been my life since I was a kid when I was diagnosed with alopecia. I always had to psych out the other kids that wanted to bully me and pull my wig off, so I grew up trying my best to make my hair look as natural as possible. That's where my experience came from, and now with that experience, I know how it feels to deal with hair loss, especially for someone who has had hair all of their life and then all of a sudden the hair starts to come out. My business really bloomed during COVID when I started going live on Facebook, doing tutorials and teaching clients how to style their wigs, doing wig shows twice a week. That's when people started asking to come in and try wigs on, and I told my husband I need a shop, I need a boutique, and that's when I got my boutique in 2022. I have over 100 wigs in my boutique - some clients I make custom wigs for, some of them I have manufactured. I'm also a pastor, and I help business owners with marketing and website building. All that I do is done under Him.

Her Interview

Ten minutes with Acquanetta

01What do you attribute your success to?

I attribute my success to finding my purpose and knowing my why. When you're in your purpose, you can see the process and the steps. I look at my past and realize that God built me through all my trials - dealing with alopecia since I was a kid, being bullied, missing so much school, going through a bad divorce as a single mom. He told me that's why He put me through this, that's how He built me to be who I am. I always ask God why I have such a compassion to help women, to help them prosper, to coach them and mentor them, when they were so mean to me. And He said because that's why I put you through this. When trials come at me now, it's okay, because I know I'm doing what I'm supposed to do, so I'm gonna continue doing what I'm gonna do, and I'm gonna get over that, and it's just gonna make me stronger. We have to elevate, we can't stand in the same place. My life is serving Him, even with the other ventures that I do - the wig business, marketing, website building - all that I do is done under Him.

02What advice would you give to young women entering your industry?

The first thing I would ask her is why. Why do you want to start this business? Because that is the most important thing. If you don't have your why, then you're just starting something. Are you starting it because you saw somebody on social media? Are you starting it because your family's pushing you into it? Why do you want to do this? That's my first question. Then I would talk to them about what it takes to be a business owner. It is not easy being a business owner, because you've got to finance that puppy, you gotta do this, you gotta do that. So your mindset has to be correct, because you could say all day long that this is what I'm doing, this business is for me, then down the road you're like, oh no, it wasn't. How do you go from that to that? That's why you have to know your why, because your why keeps you moving in it. I was thinking about letting my wig business go a year ago, but then this lady brought in her daughter who had alopecia, and that little girl was me. She reminded me of me, and God gave me my why again. You have to know your why.

03What values are most important to you in your work and personal life?

The most important values to me are truth, love, and walking right. My mentor Pastor Julie Zaragoza kept me accountable to being straight and honest. During my time of singleness after my divorce, my thing was I wanted to honor God, and I wanted to stay celibate, and I wanted to walk right by Him. When I met my husband, I told him I'm celibate, if we're gonna do this, we're gonna date, you're going to church, you're doing this, and that's the way it is. My mentors helped me become the woman that God wanted me to be. Because of the bad divorce I had gone through, I had promised God that if He preserved my heart because it was so broken, that I would serve Him for the rest of my life. And that's what my life is - my life is serving Him, even with the other ventures that I do. I have a compassion to help women prosper, to help them find their purpose, because if we don't find our purpose, we're just stuck.

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