Adela Wilkins

My dedication is to protecting the voices, stories, and safety of global communities across digital platforms - that's where I put my heart. I started in the tech world through a special project with Apple, working on Siri before the HomePod launched, instructing Siri on how to approach Spanish commands. After 2 years at Facebook working in content moderation, trust and safety, and partnerships, I was approached by TikTok where I've been for 5 years. Everything I care about and my perspective of always having a footprint, always doing something good for others, is being translated into the work I do. As Partner Operations Manager, I monitor the performance of our partners, work with cross-functional team members globally to ensure we set partners up for success, and create new strategies to improve operations. My manager is in Dublin, and my counterparts are all over the world. I also focus on the well-being of our teams, having real conversations about what makes them happy and reminding them of their purpose. One of my biggest successes has been starting operations from zero in different countries like the Philippines and Mexico, growing teams from zero to 400 members. Every time a young creator feels safe enough to post something, a parent trusts the platform for their child, or a community feels protected from harassment - that's where I think I'm being successful.