Adena Sperling

Adena Sperling is the Marketing Director at Maxim Lighting, a family-owned company in the lighting and building products industry. With more than a decade of experience with the company, she leads marketing initiatives across its brands and manages a team responsible for catalogs, social media, videography, showroom development, packaging design, and sales support. Her work combines creative direction with strategic brand development to strengthen the company’s presence among designers, customers, and industry professionals.

Adena’s career path took an unexpected turn when she transitioned from pursuing medical school to studying graphic design and joining her family’s business. Her design background became a strong foundation for her marketing career, enabling her to bring creativity and visual storytelling to the promotion of lighting products. She has helped build greater brand recognition while adapting to the fast-paced demands of the industry, embracing teamwork, technology, and emerging tools such as AI.

Beyond her professional responsibilities, Adena is committed to family, community, and giving back. She has supported philanthropic initiatives focused on children, healthcare, and education, including volunteering with Children’s Hospital Los Angeles, where she spent time with young patients and helped provide their families with moments of relief. Through her leadership and creative contributions, Adena continues to help advance her family’s longstanding legacy in the lighting industry.