Adriana Borcea

Meet a dynamic transformational marketing leader with an impressive two-decade journey in global business development. This accomplished professional has mastered the art of crafting and executing strategic marketing plans that consistently deliver exceptional organizational ROI through the leadership of high-performing teams.

As a true global citizen, they bring an extraordinary multilingual capability, being fluent in Spanish, Italian, Romanian, French, and English. This linguistic versatility has proven invaluable in fostering meaningful connections with executives and clients across international markets.

Their track record speaks volumes about their strategic prowess. In a remarkable achievement for a North American luxury plumbing brand, they orchestrated a digital and e-Commerce marketing strategy that catalyzed a stunning 300%+ surge in .com channel sales, while simultaneously driving a 69% growth with +45% gross margin in the showroom channel over just two years.

Their operational excellence is evident in their supply chain optimization initiatives, which achieved an impressive 95% inventory availability and 24-48 hour shipping capability. Leading diverse teams of up to 25 members across North America, Mexico, China, LATAM, and Italy, they've been instrumental in elevating marketing and brand visibility for premier kitchen and bath plumbing brands.

Their strategic acumen shines through in their collaboration with manufacturing partners, which resulted in becoming the #1 toilet-selling brand at Lowe's Canada. Through creative negotiation strategies, they achieved a 17% reduction in COGS, while their global product marketing initiatives led to a remarkable 10X sales increase in LATAM over eight years.

Currently managing a $64M global plumbing portfolio, they maintain a consistent 18% year-over-year organic growth with approximately 40% gross margin. Their solid business acumen, coupled with an influential leadership style, ensures excellence in high-level contract negotiations, end-to-end project management, and innovative product development strategies.