Adriana Kaegi

Adriana Kaegi serves as executive content producer and founder of Addi Media, her own video boutique production company formed as an LLC in 2018. She has worked in the media industry since 1998, focusing on editorial video content that delivers visibility and credibility for clients promoting products or events. Prior to Addi Media, she operated Dear Addie Digital Media since 1996. Kaegi earned a BA equivalent from a business school in Switzerland. She attributes her success to dyslexic thinking, which she views as a superpower enabling her to think outside the box and stay ahead of trends. In 1998, she created the first monthly live webcast at the Knitting Factory in New York City when most people were unfamiliar with the internet. Before entering media, Kaegi was a pop star in the 1980s who traveled the world performing original choreography, a skill she continues to apply by choreographing images during video editing. Her company emphasizes human-created content without AI, telling stories about real people. Kaegi is based in New York City and supports philanthropic efforts including the New York Women's Foundation, Caring Kind, and the Silverstein Dream Foundation. She values transparency in her work and advises aspiring professionals to master fast content creation on mobile devices and consider a journalism degree.