Adriana Rodriguez
Adriana Rodriguez Rivero is a dynamic Senior Sales Strategy & Planning Analyst at Tyson Foods, bringing over a decade of experience in data analytics across retail, business, and operational domains. With a strong foundation built through roles at Walmart and Advantage Solutions, she has developed a reputation for transforming complex data into clear, actionable insights that drive strategic decision-making. Adriana serves as a critical link across cross-functional teams—including sales, supply chain, pricing, and innovation—ensuring alignment and proactive problem-solving to enhance overall business performance.
Throughout her career, Adriana has demonstrated a unique ability to blend analytical expertise with creativity, leveraging her background in graphic design to deliver compelling, executive-ready data storytelling. She has led the development of scalable tools and dashboards that have been adopted across organizations, significantly improving operational efficiency and decision quality. Her contributions have been recognized with the “Most Invaluable Player of the Year” award in 2022, reflecting her impact and leadership. Known for simplifying ambiguity and building structured processes, she consistently empowers teams to confidently engage with and utilize data.
Driven by resilience and purpose, Adriana attributes her success to the support of her family, the strength of her teams, and the mentorship that helped shape her early career. As an immigrant who carved her own path into analytics, she is passionate about inspiring others—especially young women—to embrace their unique strengths, take ownership of their decisions, and challenge traditional norms. Guided by values of kindness, respect, and trust, Adriana continues to grow as a leader while advancing innovation in the analytics field and making a meaningful impact both professionally and within her community.
• Category Manager Certification (Centilla)
• Southern New Hampshire University – Bachelor of Science (BS) in Data Analytics (In Progress)
• NorthWest Arkansas Community College – Technician Certificate in Graphic Design
• Most Invaluable Player of the Year 2022 (Advantage Solutions)
• Influential Women 2026
• Dress for Success
• Helping Hands Food Bank and Thrift Store
What do you attribute your success to?
I attribute my success to the unwavering support of my family, especially my mother, whose sacrifices created opportunities for me. I am also deeply grateful for the teams I’ve worked with throughout my career—those relationships have been foundational to my growth. Additionally, an early mentor recognized my potential in analytics and equipped me with the foundational skills that allowed me to uncover insights and tell meaningful data-driven stories that support organizational success.
What’s the best career advice you’ve ever received?
The best advice came from a very influential mentor in my life, a leader who really nailed it for me. I'm very quiet, I'm highly introverted, you know, I'm a data girl, I'm in my spreadsheets. But this leader told me: you need to make a decision, and you gotta own it. If it's the wrong decision, then it's okay - everything's reversible, you know, it's not harming anyone. As long as we can bounce back, it's okay to call the shot and even be wrong, as long as you don't just let the moment pass. For all the quiet girls out there still trying to find their voice, it's okay to own a decision and make it grow, or fix it.
What advice would you give to young women entering your industry?
Same advice my boss gave me - you need to make a decision, and you gotta own it. If it's the wrong decision, then everything's reversible, you know, it's not harming anyone, as long as we can bounce back. It's okay to call the shot and even be wrong, as long as you don't just let the moment pass. For all the quiet girls out there still trying to find their voice, like, it's okay to own a decision and make it grow, or fix it. I think it's important for us to know our value, our unique strengths, and challenge what everyone thinks is the norm, because we can do much more. Women, especially entering a somewhat male field, need to recognize that we bring special skills - I wouldn't have thought to apply art into the analytics field, but I think it can be a very set area, you know, this is the status quo, and I think we can challenge that.
What are the biggest challenges or opportunities in your field right now?
I think there's a misconception that AI is going to wipe out these data roles. But I think there's a lot of opportunity for folks to use their empathy and their specific special skills, like art, for example. I wouldn't have thought to apply art into the analytics field, but I think it can be a very set area - this is the status quo - and I think women, especially entering a somewhat male field, it's important for us to know our value, our unique strengths, and challenge what everyone thinks is the norm, because we can do much more. AI won't solve everything, but knowing how to educate yourself and be open to learning new skills, new ways of thinking, new technologies - there's problems out there that have not been solved yet, and we don't know the solutions yet. I think new folks joining the field bring fresh perspectives and new solutions that we don't even understand yet.
What values are most important to you in your work and personal life?
I lead with kindness, I think that's the pillar that everything else comes from. When you lead with your heart, with compassion and kindness at root, everything else grows from there. Respect and trust and bonds. So really, it's just being good, being good to each other.