Influential Woman · Digital Marketing
Adrianna Lee Savage
Client Relationship Manager, Coozmoo Digital. Solutions
Houston, TX 77584
Her Story
About Adrianna
Adrianna Savage is a Houston, Texas-based digital marketing professional with over six years of experience since graduating in 2020. Her core expertise is in social media management and content strategy, and she is actively expanding her skill set in search engine optimization (SEO), website development, and influencer marketing to deliver full-funnel marketing strategies for brands.
For three years, Adrianna served as a Senior Business Strategist at a leading influencer marketing agency, where she supported campaign proposals and budget allocation for major CPG brands including Mondelez, L'Oréal, and General Mills. In this role, she also developed creative content strategies and storytelling frameworks that drove measurable engagement across influencer campaigns.
Adrianna's contributions to diversity, inclusion, and amplifying underrepresented voices earned her a "Be The Good" Recognition Award at her influencer marketing agency. She holds a Bachelor's degree in Communication Studies and a Master's degree in Organizational Communications, and she prioritizes ongoing certifications to stay current in a fast-evolving digital marketing landscape. Her career reflects a consistent commitment to integrity, authenticity, creativity, and strong leadership.
Her Interview
Ten minutes with Adrianna
01What do you attribute your success to?
I attribute my success first to God, for opening doors and placing the right people and opportunities in my path. But even with mentors and guidance, it's still up to you — the path you choose and how receptive you are to what's in front of you make all the difference.
02What’s the best career advice you’ve ever received?
Don't be afraid to take risks or try something different. I spent my 20s essentially A/B testing my career across different marketing sectors to find what I loved, and it paid off. That mindset has no age limit, though. Anyone, at any stage, can pivot and change their trajectory. It's never too late.
03What advice would you give to young women entering your industry?
Use your voice, no matter who's in the room. Show up as your best self every time — you never know what opportunity is watching.
04What are the biggest challenges or opportunities in your field right now?
The rise of AI is reshaping the digital marketing landscape and it's a challenge and an advantage. Clients are increasingly tempted by AI tools that promise quick content, but there's no substitute for strategy grounded in brand voice, the hours and time put into services and providing real solutions, data, and human creativity. I lean into AI to work smarter and faster.
05What values are most important to you in your work and personal life?
Integrity is at the core of everything I do. I try to stay authentic in my work and relationships, protect space for creativity and creative freedom, and lead in a way that inspires trust rather than fear.
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