Aida Rivas, ๐—˜๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐˜ƒ๐—ฒ, ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ & ๐—–๐—ฎ๐—ฟ๐—ฒ๐—ฒ๐—ฟ ๐—–๐—ผ๐—ฎ๐—ฐ๐—ต | ๐—ž๐—ฒ๐˜†๐—ป๐—ผ๐˜๐—ฒ ๐—ฆ๐—ฝ๐—ฒ๐—ฎ๐—ธ๐—ฒ๐—ฟ | Founder & CEO, ๐—ง๐—ต๐—ฟ๐—ถ๐˜ƒ๐—ถ๐—ป๐—ด ๐—œ๐—ป๐—™๐—น๐—ผ๐˜„ on Influential Women
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Aida Rivas

๐—˜๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐˜ƒ๐—ฒ, ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ & ๐—–๐—ฎ๐—ฟ๐—ฒ๐—ฒ๐—ฟ ๐—–๐—ผ๐—ฎ๐—ฐ๐—ต | ๐—ž๐—ฒ๐˜†๐—ป๐—ผ๐˜๐—ฒ ๐—ฆ๐—ฝ๐—ฒ๐—ฎ๐—ธ๐—ฒ๐—ฟ | Founder & CEO, ๐—ง๐—ต๐—ฟ๐—ถ๐˜ƒ๐—ถ๐—ป๐—ด ๐—œ๐—ป๐—™๐—น๐—ผ๐˜„, Thriving InFlow

Portland, OR 97239

2Articles published

Certifications ยท Degrees ยท Memberships

Degree University of Houston- BS in Computer Science Cert International Coaching Federation (ICF) Level 1 ACC Training Cert International Coaching Federation (ICF) Level 2 PCC Training Cert Working toward PCC Certification Cert Customer Experience Certificate Program Member International Coaching Federation (ICF) Member PQ Coach

In Conversation

Aida Rivas for Wisdom Worth Sharing

Read the transcript Interview

Aida Rivas: Hi, a few years ago, I was experiencing depression as a result of a nightmare experience. I found myself constantly ruminating about what had happened and beating myself up for being so stupid to have fallen for the deception. This was a couple of decades ago when we didn't talk about depression, so I didn't know I was experiencing depression. And so I look forward every day, to come home and go into my room and just cry. However, one day as I prepare my usual space for my therapeutic crying. I couldn't cry. I tried to reposition myself, but I could no longer cry. Something had shifted, and I was surprised that I was done with the crying. I somehow leaned into this process of looking back at specific moments of that nightmare, but with a different lens. I was no longer replaying the moment, but I was seeking to gain wisdom about myself. It felt like a third person perspective, detached from the hurtful experience and just analyzing and filtering through what lesson I could take that was valuable for that particular moment in my past that I could bring forward. Today, I am alert to catch myself when I fall into ruminating and discipline myself to just glance back at a past moment in time and see what I can take that's valuable, a lesson that will help me avoid repeating the same pattern. This is the lesson that I've passed on to you. Replace the ruminating with a glancing back to gain wisdom, to take small steps forward.

Full transcript available

Her Story

About Aida

I believe some of our biggest seasons of growth begin in uncertainty.


As a first-generation Latina, former tech leader, single mother, executive coach, and speaker, I know what it feels like to navigate transitions while carrying responsibility, expectation, caregiving, and self-doubt at the same time.


Over the last 25+ years, I led through reorgs, layoffs, integrations, and transformation across companies including Omnissa, Broadcom, VMware, and HPE โ€” often while balancing the realities of motherhood, leadership, and reinvention.


Along the way, I learned something important: leadership is not only about performance โ€” it is also about staying grounded in our core values, belonging, self-trust, and learning how to move forward without losing ourselves.


I have also learned that navigating change is rarely about having everything figured out. More often, it begins with pausing, nourishing our inner selves, reconnecting with what matters most, and taking one small step forward at a time.


Today, through Thriving InFlow, I support women leaders and values-driven executives navigating career growth, reinvention, and change with greater clarity, courage, and grounded leadership.


Whether through coaching, speaking, or writing, my hope is to help people reconnect with what matters most, trust the wisdom they already carry, and take one aligned step forward at a time.


๐—œ๐—ป๐˜ƒ๐—ถ๐˜๐—ฒ ๐˜†๐—ผ๐˜‚ ๐˜๐—ผ ๐—ฐ๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜:


 ๐—›๐—ฒ๐—ฟ๐—ฒโ€™๐˜€ ๐—บ๐˜† ๐—ฐ๐—ฎ๐—น๐—ฒ๐—ป๐—ฑ๐—ฎ๐—ฟ ๐—น๐—ถ๐—ป๐—ธ ๐˜๐—ผ ๐˜€๐—ฐ๐—ต๐—ฒ๐—ฑ๐˜‚๐—น๐—ฒ ๐—ฎ ๐Ÿฏ๐Ÿฌ-๐— ๐—ถ๐—ป๐˜‚๐˜๐—ฒ ๐—–๐—ผ๐—บ๐—ฝ๐—น๐—ถ๐—บ๐—ฒ๐—ป๐˜๐—ฎ๐—ฟ๐˜† ๐—–๐—ผ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ป๐—ด ๐—˜๐˜…๐—ฝ๐—น๐—ผ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฆ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป

๐Ÿ”— https://calendly.com/aidarrivasbushub/30min-complimentary-session


๐—›๐—ฒ๐—ฟ๐—ฒโ€™๐˜€ ๐—บ๐˜† ๐—ฐ๐—ฎ๐—น๐—ฒ๐—ป๐—ฑ๐—ฎ๐—ฟ ๐—น๐—ถ๐—ป๐—ธ ๐˜๐—ผ ๐˜€๐—ฐ๐—ต๐—ฒ๐—ฑ๐˜‚๐—น๐—ฒ ๐—ฎ ๐—ฆ๐—ฝ๐—ฒ๐—ฎ๐—ธ๐—ฒ๐—ฟ ๐—˜๐˜…๐—ฝ๐—น๐—ผ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐— ๐—ฒ๐—ฒ๐˜๐—ถ๐—ป๐—ด:

๐Ÿ”— https://calendly.com/aidarrivasbushub/15-min-speaking-engagement-introductory-meeting

Her Interview

Ten minutes with Aida

01What do you attribute your success to?

I believe much of my success comes back to the values that ground me: spirituality, community, family, ethics, and empathy.

Throughout my career โ€” especially during reorgs, layoffs, difficult team dynamics, and seasons of uncertainty โ€” these values have helped me stay centered when emotions run high.

I still feel the emotional waves; Iโ€™m human. But my values help create enough distance and clarity to pause, step back, and see the bigger picture with greater steadiness.

When teams struggle, people scapegoat, or others are not showing up at their best, I try to focus on what matters most: listening, responding thoughtfully, and moving forward with intention rather than reaction.

I have learned that different values step forward when they are needed most. Sometimes it is empathy. Sometimes ethics. Sometimes community or faith. Together, they help me lead with both humanity and clarity.

02Whatโ€™s the best career advice youโ€™ve ever received?

One of the best pieces of career advice I ever received was simple:

โ€œAida, learn to keep your head above water.โ€


At first, I was not entirely sure what that meant.


Over time, I realized it was about lifting my perspective beyond the day-to-day work. When we are deeply focused on execution, it is easy to miss the subtle shifts happening around us.


I started paying closer attention.

The priorities that quietly changed.

The tone in leadership conversations.

The projects that suddenly stopped getting attention.

The investments that no longer felt strategic.


Those small signals told a bigger story.

03What advice would you give to young women entering your industry?

My advice to young women entering this industry is simple:

Do not wait to build your network until you need it โ€” start now.

Every day offers an opportunity to build meaningful connection.

Check in with someone.

Send a thank-you note to a person who took the time to listen or share advice.


Ask thoughtful questions.

Show genuine curiosity about others.

These may seem like small moments, but over time they build something much bigger: trust, belonging, confidence, and community.


I have learned that careers are rarely built alone.

The relationships you nurture today often become your advocates, mentors, sponsors, and supporters tomorrow โ€” the people who speak your name in rooms you have not yet entered.


And one lesson I feel especially strongly about:

Do not underestimate people because of a title โ€” or lack of one.

Titleless does not mean powerless.

Some of the most meaningful opportunities, guidance, and support can come from unexpected places and people.


Networking is not about collecting contacts.

It is about building authentic relationships, giving generously, and creating the kind of community that helps all of us grow.

Start earlier than you think you need to โ€” and nurture those relationships with sincerity.


04What are the biggest challenges or opportunities in your field right now?

One of the biggest challenges in my field right now is helping leaders and organizations navigate rapid transformation amid constant uncertainty. The pace of change โ€” fueled by new technologies, shifting work models, and evolving expectations โ€” can create both opportunity and overwhelm.


The real opportunity lies in staying connected to our communities and learning from shared experiences. By listening deeply, building collective resilience, and reimagining our impact together, we can turn disruption into possibility. I also see tremendous potential in helping leaders align purpose, belonging, and wellbeing so they can lead with clarity, courage, and heart in this everโ€‘changing world.


05What values are most important to you in your work and personal life?

Spirituality, family, community, ethics, and empathyโ€”these are my five core values, and for me thereโ€™s no separation between work and personal life with them. They all blend together. Iโ€™ve been very intentional about these values because I donโ€™t just put them on a sticky note to glance at every now and then. Every decision or action, I naturally align with my core values.

They help me assess whether fear, insecurities, ego, or something else is driving me, and they help me stay humble as well as grounded in my value story. They remind me to lead with heart, stay grounded in integrity, and nurture meaningful connections wherever I go. These values serve as my inner compass. They help me quiet the noise, find clarity in uncertain times, and make choices that reflect who I truly am and the impact I want to create in the world.



Her Content Hub

Articles by Aida

A powerful reflection on career transitions, belonging, and self-trust. One woman's journey from Software Engineering Lead to Project Manager reveals how competence alone isn't enoughโ€”true confidence comes from recognizing the wisdom and resilience we carry into every new chapter.

A powerful reflection on redefining success as a single mother navigating corporate leadership. This story explores how aligning personal values with career ambitionsโ€”rather than chasing external expectationsโ€”creates a meaningful life that honors both motherhood and professional impact.

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