Her Story
About Aihui
Aihui Ong is a technology entrepreneur, venture capitalist, and artificial intelligence executive with more than 20 years of experience in AI and over 15 years of building, scaling, and investing in high-growth technology companies. She is the Co-Founder and CEO of EasyMate.ai, an AI SaaS platform that helps small and medium-sized businesses automate customer engagement, convert inbound leads into customers, and streamline business operations through artificial intelligence. Throughout her career, Aihui has been recognized for combining technical expertise with entrepreneurial vision, leading innovative companies from concept to successful exits while advising founders and supporting the next generation of technology entrepreneurs.
Prior to founding EasyMate.ai, Aihui founded LoveWithFood and EdgiLife, pioneering companies that leveraged artificial intelligence, machine learning, and consumer data to help brands optimize products, messaging, and customer experiences. She successfully grew LoveWithFood into one of the nation's fastest-growing snack subscription businesses, raising millions in venture capital, acquiring multiple companies, and ultimately achieving a successful acquisition. Her entrepreneurial accomplishments earned recognition among Inc.'s Top 50 Fastest-Growing Female-Led Companies in America, while her work has been featured by the TODAY Show, CNBC, Inc., Fast Company, and TechCrunch. In addition to leading EasyMate.ai, she serves as a Venture Partner at Transform Capital, an Investment Partner at XFactor Ventures, and mentors entrepreneurs through Techstars and 500 Startups. She holds a Bachelor of Science in Computer Science & Information Systems from the National University of Singapore, completed Stanford University's VC Unlocked: Silicon Valley program, and is a Certified Data Scientist.
Passionate about innovation, entrepreneurship, and expanding opportunities for underrepresented founders, Aihui is committed to helping businesses harness AI to drive growth while mentoring emerging entrepreneurs around the world. As an immigrant founder, she believes determination, focus, and resilience can overcome perceived limitations and encourages others to never accept the word "impossible." Guided by authenticity, customer-centric leadership, and a commitment to creating meaningful impact, she continues to build technologies that empower organizations while supporting initiatives that advance women in technology, venture capital, and artificial intelligence.
Her Interview
Ten minutes with Aihui
01What do you attribute your success to?
I attribute my success to the inspiration and example set by my mother. Her resilience, determination, and strength taught me the importance of perseverance and believing in myself, even when facing significant challenges. As an immigrant entrepreneur, I learned to remain resourceful, optimistic, and relentlessly driven. Those qualities, combined with my willingness to keep learning and pushing forward, have enabled me to build successful companies, raise venture capital, and achieve successful business exits.
02What’s the best career advice you’ve ever received?
The best career advice I have ever received is to focus. Maintaining clarity on what truly matters allows me to avoid distractions, make better decisions, and consistently execute against my long-term goals. I believe that disciplined focus is one of the most powerful drivers of success for both entrepreneurs and business leaders.
03What advice would you give to young women entering your industry?
My advice is simple: never believe in the word "impossible." I came to the United States as an immigrant without an Ivy League education, and many people believed those circumstances would limit my opportunities. Despite those assumptions, I successfully raised venture capital, built and exited a company for millions of dollars, and continued building new ventures. Do not allow other people's expectations to define your future. Believe in yourself, remain resilient, and pursue your goals with confidence because your background does not determine your potential.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges is that women remain underrepresented in the AI industry, and it is still common to walk into rooms where the majority of leaders are men. However, I view this as an opportunity rather than a disadvantage. Being one of the few women in the room allows me to stand out, bring a unique perspective, and differentiate myself. I believe greater visibility for women in AI will continue to inspire future generations while creating more diverse leadership across the technology industry.
05What values are most important to you in your work and personal life?
Authenticity is one of my most important values. I believe in staying true to who I am while building businesses that create meaningful value for both customers and employees. I strive to foster environments where people feel supported, empowered, and successful. For me, sustainable success comes from combining innovation with integrity while ensuring that customers receive exceptional experiences and employees have the opportunity to thrive.
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