Aila Frishman

Founder and digital strategy leader with extensive experience building and scaling digital, ecommerce, and marketing ecosystems for purpose-driven brands and organizations. Currently the Founder & CEO of cailence, where I focus on applying artificial intelligence and strategic innovation to help businesses unlock growth and transform their digital capabilities.

Over the past decade, I have held senior leadership roles across ecommerce, digital product, and marketing strategy. As Senior Director of Marketing & Digital at Hillberg & Berk, I led digital transformation initiatives, ecommerce strategy, and customer experience optimization to drive measurable growth. My career also includes leadership roles at Luvo Foods, where I directed digital strategy and product development, and consulting work supporting organizations such as the David Suzuki Foundation, helping mission-driven teams leverage digital platforms to expand their impact.

My work sits at the intersection of AI, digital product development, ecommerce, and marketing strategy, with a focus on building scalable digital experiences that drive business results while supporting sustainable and socially responsible growth.