Aimee Rivera

I've been in the beauty and wellness industry since I was 18 years old, and I'm now in my 40s, so I've accumulated many years of experience in this field. My journey began when I was trying to decide between college and cosmetology school. My great-grandma told me that during the Depression, she always paid for lipstick and getting her hair done, which made me realize this is an industry that's never going away. I was making more as an assistant than I would be as a middle school math teacher, so I decided to drop out of college and go to beauty school. I earned my cosmetology license and later challenged the Arizona State Board to get my cosmetology instructor license in 2013, which required five years of experience and demonstrating that I could instruct a class. I worked my way up through corporate beauty as a regional sales manager and district manager before transitioning to the franchise business world about a year and a half ago.

What I really love about franchise work is being able to help other people drive their bottom line and watch a business literally grow for themselves. Someone puts all their faith into a brand, and as the franchisor, our responsibility is to support and help them make their money and be able to have positive growth year after year. I have 2 stepkids and 2 of my own, so 4 kids keep me busy. In my free time, I like to run and go to the gym. I continue to invest in personal development courses on my own because I believe that when you become a leader, nobody teaches you how to lead, so I've done a lot of courses about personal development and how to be a better leader.