Aisha Alkayali

A seasoned business leader with an impressive two-decade journey in the retail and wellness industries, this dynamic professional currently serves as the Vice President of Sales and Marketing at Certified Nutraceuticals. Their expertise spans across retail merchandise planning, strategic financial planning, project management, and business development, creating a unique blend of skills that drives exceptional results.

Throughout their 18-year tenure in sales and retail, they have masterfully navigated both vertical and vendor-based organizations, collaborating with prestigious luxury brands and major retail companies. At Certified Nutraceuticals, a pioneering company specializing in collagen-based natural ingredients, they leverage their extensive background in retail marketing and account management to spearhead innovative sales strategies.

As the driving force behind the company's sales initiatives, they excel in cultivating lasting relationships within the health and wellness sectors, consistently surpassing revenue targets. Their leadership extends across multiple domains, including Demand/Inventory Planning, Supply Optimization, and E-Commerce/Retail Merchandise Planning. Their strategic approach to Sales Forecasting, Buying/Merchandising, and Market Share growth has proven instrumental in achieving sustainable business expansion.

A natural mentor and collaborator, they bring valuable experience in cross-functional team leadership, coaching, and training, ensuring organizational excellence through strategic planning and execution. At Certified Nutraceuticals, they continue to advance the company's mission of providing premium natural ingredients for beauty, longevity, wellness, fitness, food and beverage, and nutraceutical supplements.