Alaina Mutascio

Alaina Mutascio serves as co-founder of an asphalt supply business that provides seal coating products to asphalt seal coating companies across North Carolina and South Carolina. She and her older brother launched the venture four months ago, rapidly expanding from one location in Indian Trail, North Carolina, to three businesses in the Charlotte metro area. In her role, Mutascio manages all back-end functions such as accounting, finances, marketing, and customer relations, often working long hours in a 24-hour operation. A graduate of San Diego State where she majored in business, she previously worked as a waitress during college and assisted her mother with business paperwork as a high school student. As the only woman in ownership positions among local asphalt companies, Mutascio navigates challenges in a male-dominated industry by thoroughly knowing her business to earn respect and counter assumptions. She attributes her success to maintaining a positive attitude through entrepreneurial lows, pushing forward without dwelling on setbacks, and draws inspiration from her mother Jessica Moscardelli's example as a single mother entrepreneur. Family remains her core value, reflected in the family-owned and operated nature of the business that involves multiple relatives. Mutascio is interested in joining the Charlotte Women in Business association and credits San Diego State's Women in Business group for guidance.