Alana Hubik
Alana Hubik is an Enterprise Account Executive at SHI International Corp., bringing 14 years of tenure with the organization and more than a decade of experience in field sales and enterprise account management. She began her career at SHI around 2011–2012 as an Inside Sales Account Manager, where she developed a strong foundation in consultative selling, customer engagement, and aligning technology solutions to business needs across a wide range of industries. After four years in inside sales, she transitioned into field sales, where she has continued to excel in building long-term client relationships and serving as a strategic advisor to enterprise customers.
Her professional journey is defined by resilience, perseverance, and a commitment to growth. As a young single mother, Alana raised her daughter while working multiple jobs to support their family. Her early roles included working at Austin Diagnostic Clinic as a front desk business associate, as well as positions in restaurants and childcare. These experiences strengthened her discipline, adaptability, and ability to manage competing priorities under pressure, while also shaping a deeply people-centered approach that continues to guide her leadership style and client relationships today.
In her current role, Alana partners with enterprise organizations to help them navigate complex IT environments across hardware, software, and services within an increasingly fast-paced, AI-driven landscape. She is responsible for managing multi-stakeholder relationships, aligning internal and external resources, and ensuring seamless execution of strategic initiatives. A significant part of her role involves acting as a trusted advisor—helping clients plan, prioritize, and execute large-scale technology transformations that modernize infrastructure and prepare organizations for future innovation. She is especially proud of guiding clients through end-to-end modernization efforts, where she supports not only solution delivery but also long-term strategic planning and adoption.
Throughout her career, Alana has benefited from strong mentorship, including Justin Adams, whose guidance has contributed to her professional development and leadership approach. His mentorship has reinforced her focus on accountability, strategic thinking, and continuous improvement, all of which she applies in her daily work with clients and internal teams.
• SHI Deals of the Year
• SHI Corp Club Trips
What do you attribute your success to?
I 100% give credit where credit is due I would absolutely not be successful in my job if I did not have the team that I have. Accountability is a very big value for me. I look at my team as I'm the face of my team at SHI, and if something goes well, we take the credit for that, and if something goes poorly, we also get blamed for it. Unfortunately, I've seen a lot of my peers take all the credit for things, and there's no way that I would be successful without my team. It's not a one-person show. I will never speak poorly about a resource or a team member in front of other people - those are my people. When things go poorly, that accountability is on me, and I take the blame for that. We'll powwow internally to figure out what went wrong and make sure it doesn't happen again, but I will never throw my team under the bus. My success comes from just not being a jerk to people. We have the ability to change lives every day in this very lucrative position, and I'm not in the business of screwing people over.
What’s the best career advice you’ve ever received?
The best career advice I received was from one of my previous leaders, who was actually one of my favorite bosses I've ever had. I've had a lot of leaders who try to put you in a box of what a sales mentality should be and how you need to run your business, and I've struggled sometimes because I've always been myself, but sometimes I'm made to feel a little small because it's not the norm of what a normal account executive is - a little more buttoned up. I'm just who I am. That boss told me, 'You should be proud of who you are, and you should never doubt who you are and what you're trying to do to show up for the people around you.' That resonates with not only your personal life with your people, but with work, your clients, and your partners. Obviously don't be a jerk, but be true to who you are. That piece of advice gave me a lot of confidence to really hone in on what makes me unique and why my clients work with me for so long - because I am who I am, and I think that's refreshing to some people. Hearing from a leader that believes in you and tells you to be truly who you are, that was pretty big for me.
What advice would you give to young women entering your industry?
My advice would be to be yourself. There is an opportunity to either make someone's day a more positive experience or make someone's day a more negative experience, and there's so much power in who we are. We are able to provide such an exceptional experience to everyone that we come across. I've had leaders tell me you only need to talk to the executive leadership and target these people, and who cares about the people underneath, they don't matter. But I am such a big advocate for growth and just being a decent human. It's such a simple thing to remember - just be kind to anyone that you come across, because not only is that the right thing to do, but you also have no idea when your paths will cross with someone again. If you meet someone that was a sysadmin or help desk admin at one of your prospects five years ago and you treated them like shit because you thought they would never help your business or you just didn't care, and then that person ends up being an IT director at another client of yours, all they're gonna remember is that terrible, weird experience they had with you. I can't stress enough the power of your positivity and the way that you interact with people. I really wish people understood that more and were just kind. Don't be a jerk. This world would be a lot more enjoyable if people were kinder.
What are the biggest challenges or opportunities in your field right now?
The biggest challenge I face is being a female in tech. As someone who started relatively young - being 36, I feel like that's still somewhat kind of young in this field - this is a man's world. I deal with men all day, every day, and I get so thrilled when I see a female in this industry. The biggest challenge is being seen as not able to execute the job. I used to get really bothered by it, and now I see it as an opportunity to showcase my talents and what we're capable of. Thanks for underestimating me, because I'm actually really good at my job, and I know that. It was a setback for me originally because I would feel a bit defeated, but now it's challenge accepted. Technology in general is absolutely a male-dominant profession, not only from the partners we work with, but really at the leadership level with the clients we work with - you're pretty much working with a lot of men. As for opportunities, they are endless. Working for a VAR like SHI, there are so many partners we work with - hardware, software, services - it really just depends on what you want to go into. With AI happening everywhere, it brings up a whole new set of challenges and opportunities. There's just so much more to learn around even just that area of the business. Sales in general has the opportunity to really change your life because of the commission pay structures, and it opens up so many doors because you have access to so much education around different technologies and so many different people.
What values are most important to you in your work and personal life?
Fun is actually my number one value. I am a firm believer that life doesn't have to be so serious all the time. Just because we're in a corporate world and having these big meetings and talking with board members and having these executive meetings, you can still have fun in everything that you do. I don't know what the point is if we're not having fun. There's no reason why we can't throw some jokes out there and just be happy and move forward with projects and obviously be professional. Having fun is certainly the biggest thing to me - it's like that in my profession, it's like that in my home with my children and my husband and my friends. The best thing that you can do is make people laugh. If I'm not laughing every day, get out of here. There's a certain ease to having a joyful time, and it just makes things better. I've found myself nervous going into these meetings with C-level executives making very big decisions, and at the end of the day, these people are people, and they don't want to be serious all day, every day. That's exhausting. Outside of that, loyalty is really big as well. There's a lot of crazy people out there, and I've got my circle of people that have shown up for me and that I always show up for them. It's really important to have that, to feel like someone has your back, and especially in corporate America these days, the world is such a dark place sometimes. If you've got a solid group next to you and with you, then I really think there's a lot that you can accomplish.