Alana Obaseki

Meet a dynamic growth marketing virtuoso who transforms business landscapes through innovative solutions that captivate and retain customers. This seasoned leader has mastered the art of driving success across the entire marketing spectrum, from sparking initial awareness to fostering unwavering customer loyalty.

With an impressive portfolio spanning both agile startups and Fortune 500 giants, they've consistently delivered strategies that generate compelling results for both bottom and top lines. Their natural talent for collaboration enables them to orchestrate change across complex organizations, building bridges between departments and securing buy-in at every level.

What sets them apart is their data-driven approach to innovation. By masterfully blending analytics with creative marketing strategies, they craft solutions that push boundaries while remaining anchored in proven best practices. Their leadership style energizes teams through crystal-clear vision-setting, creating an environment where success isn't just a goal—it's an expectation.

Their track record speaks volumes: They've achieved remarkable results, including a striking 900 basis point improvement in BJ's first-year member retention rates, revolutionized digital acquisition by tripling new enrollment rates from 10% to 30%, and drove an impressive 40%+ year-over-year growth in Wayfair's Joss & Main textile category. Their strategic vision has also breathed new life into iconic brands, reimagining market narratives for CVS Beauty, Clinique, and Coty fragrances.

Their expertise spans crucial areas including strategic planning, P&L management, customer experience optimization, digital marketing, customer acquisition and retention, cross-functional leadership, and marketing analytics. They leverage cutting-edge tools including Adobe Experience Platform Solutions, Google Analytics, and various Ecommerce platforms to drive results.

This leader's philosophy is simple yet powerful: remove obstacles, equip teams with the right tools, and celebrate every victory along the way—creating a culture of continuous achievement and innovation.