Alana Rivers
Alana Rivers is a communications and digital marketing professional with a passion for storytelling, brand building, and community engagement. With experience spanning retail, media, and nonprofit sectors, she has a proven track record of driving results through creativity, strategic thinking, and people-first leadership. Currently a Communications Consultant at The GIANT Company, Alana develops and executes digital content strategies, maintains client relationships, and ensures team communication metrics support organizational success. Her previous roles at Lord & Taylor and Target further strengthened her expertise in internal communications, client relations, and brand promotion.
A proud graduate of West Chester University of Pennsylvania with a Bachelor’s degree in Communication and Media Studies, Alana has been recognized for her academic and leadership achievements, including induction into Lambda Pi Eta, the National Communication Association Honor Society. She is also an Ambassador for the National Association of Black Accountants and an active member of Alpha Kappa Alpha Sorority, Incorporated. Alana is passionate about using her skills to create meaningful impact, from leading youth programs that have raised over $30,000 to coordinating large-scale fundraising initiatives for causes like Breast Cancer Awareness, contributing over $83,000 in 2023 alone.
Beyond her professional and academic pursuits, Alana is deeply committed to community service and personal growth. She volunteers at the YMCA, leads youth programs at her church, and enjoys painting, journaling, and exercising. Looking ahead, she will be pursuing a Master’s degree in Communications at West Chester University starting in 2026, further advancing her ability to craft compelling narratives and foster authentic connections. Alana is eager to collaborate with organizations that value authenticity, equity, and purpose, using her voice and platform to drive meaningful change.
• West Chester University of Pennsylvania - BA
• National Honor Society of Communications
• The YMCA
What do you attribute your success to?
I attribute my success to all the women out there who feel a sense of purpose but haven’t yet discovered it. I want to be seen by these women, to share my journey and show them what is possible, so they know that finding and living their purpose is achievable.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to never underestimate the power of communication. Speaking up, sharing your ideas, and connecting with others can open doors you never even imagined.