Alanna Jackson

Alanna attributes much of her success to the work ethic she saw modeled by her family. Her father ran his own business and demonstrated from an early age what it meant to be committed to clients and to the work. She sees that same dedication in her sisters, including Stacy, her business partner. That example shaped Alanna's belief that if something is worth doing, it's worth doing well. For her, success isn't about working the most hours; it's about consistency, doing work you're proud of, and being someone others can count on.

One principle has guided both Alanna's career and personal life: "Integrity is doing the right thing when no one is looking." She and Stacy have built The B2B Mix around that philosophy, making sure clients receive genuine value and being honest about what they believe is best for a client's business. Alanna believes trust is earned through consistent actions, not marketing messages, and that doing the right thing should simply be how a business operates.

Alanna encourages young women to be confident, direct, and willing to stand behind their expertise while remaining professional and authentic. Because marketing changes constantly—especially with AI and emerging technology—continuous learning and curiosity are essential. She also cautions against creating complicated solutions simply to demonstrate expertise. The best process isn't the most sophisticated one; it's the one the client will actually use. The goal should always be to solve the client's problem, not impress them with how well you know a particular tool.

Alanna sees AI as both one of marketing's biggest challenges and greatest opportunities. Businesses have access to more technology, automation, and data than ever, but more tools can also create more complexity. The real opportunity is using technology to simplify work and support the people doing it. AI can increase efficiency, but it can't replace understanding customers, strategic thinking, relationships, or trust. The companies that use technology to enhance the human side of business—not eliminate it—will have an advantage.

Integrity, service, authenticity, and doing quality work are central to Alanna's professional and personal life. She and Stacy remain deeply involved in their client work rather than simply selling a strategy and handing it off, which allows them to advise clients from firsthand experience. That same commitment to service carries into Alanna's life outside of work through her family, church leadership, and mentoring. Ultimately, she strives to be someone others can trust and rely on—and to leave the people and organizations she's involved with better than she found them.