Aleesha Sapra

I've been a marketing science consultant for more than 9 years throughout my career. After college, I went through a market research firm, and then I navigated through industries - CPG, retail, and pharma. In my current role, I'm directly working with an omnichannel group that is a leading brand in obesity care, a pharmaceutical brand. I analyze all the marketing in-flight campaigns to understand what's the impact and engagement, and give actionable recommendations. The most exciting thing is when brands come and they spend millions on their marketing campaigns, and they try to understand was that the right thing, or was that not, or what do we do - and I work with those kind of business problems. In one scenario, I was working with a client who had spent over $300 million on their overall portfolio marketing campaign. Going from end to end, I looked at how much qualified audience did they reach, how did they engage, defining that customer journey of how patients navigate through the different diagnosis states and ultimately get on product. The experience doesn't just end there - we look at customer experience from their user journeys, their microsite behaviors as well. We don't just want to get them on product, but we want them to stay on product, so removing those friction areas from the entire journey. I find the KPIs that matter, because there's a ton of information out there, but how do you kind of make meaning out of it, and then drive impact and recommendations on where to pull the spend levers and what will drive what you're looking for based on the key business questions that come from the stakeholders - that's where I find joy and value. I live and breathe marketing all my day, all my life, and I'm passionate about what I do. Looking 5 years down the line, I want to see myself as an expert in my field as a marketing science consultant, not limited to my current role or current experience - I'm not limited to an industry, but I'm limited to this expertise, and that's where I want to be.