Her Story
About Alejandra
I originally moved to the United States from Colombia, South America about 12 years ago. When I arrived, I recognized a bigger opportunity in data analytics, especially as the boom in data was just starting. With my background in marketing and business, I realized that adding data analytics would be a powerful combination. I taught myself coding and programming and transitioned into a new role as a senior business analyst. My first job in the U.S. was with Coca-Cola, where I quickly gained experience with more technical tools and deepened my technical background. I realized there's a lot of power in data and analytics, so I've stayed in this industry for about 14 years, switching to different industries but always working with data and technical teams. For the last 4 months, I've been working in consulting at Endpoint Digital, where the main difference is that I now work with external clients in addition to internal ones. My typical day involves meeting with clients, reviewing deliverables, ensuring the team meets deadlines, and making sure our clients are happy with what we deliver. At night, I work on my personal podcast that I just launched last week called Lead Where You Are. It's in Spanish and focuses on leadership, encouraging people to take the lead on their own careers even when they don't have the right leadership support. I'm planning to launch an English version in a couple of weeks.
Her Interview
Ten minutes with Alejandra
01What’s the best career advice you’ve ever received?
It's never too late to make a change. I just had my daughter 14 months ago, and a couple of months ago I was questioning a lot of things in my life. I think it was a little bit of postpartum depression. One day, I just understood that I was experiencing so many changes, and maybe it's just time to take a new step, to do something different, to find value in another place. I started to think about what I need to do to change how I feel in my career, to get more challenged. That's where the opportunity to join Endpoint Digital appeared, and I also realized I have an unfulfilled purpose to serve others through what I know about leadership. That's when I started thinking about my podcast. I'm 37 years old right now, and I don't even think that the number can determine how fit you are to do something. It's never too late to start. I just decided one day while I was getting my baby to sleep that I was going to start writing what I want to do. I started writing the script for the podcast, and as soon as my baby fell asleep, I came to my office and started recording myself. I shared it with my husband and my oldest daughter, and they were like, oh my god, that's amazing, people would love to hear about that. I just decided to take the step and start my own podcast. It's never late, and it's never the right moment either. You can think about wanting to do this or that, but needing to save money first or do another thing first. You just need to get started. That's it.
02What are the biggest challenges or opportunities in your field right now?
I think there's a lot of new technologies coming out, so probably staying up to date with everything and making sure that where you focus your energy is the most relevant field. You see now with artificial intelligence, every single day there are more and more and more tools available. So making sure that you spend the energy in the right tools, ensuring that you are getting the best value of everything you learn, I think that's one of the biggest challenges. And there's not enough people to do everything we have to do right now. Right now at Endpoint Digital, we are hiring because there's a lot of needs in the data and analytics and AI space, so that's also a challenge.
03What values are most important to you in your work and personal life?
I think transparency, humility, and being able to be vulnerable. I think that's key for everything. You can be an amazing person, you can know a lot of things, but when you are not humble enough to put yourself in somebody else's shoes, I don't think the relationships can really grow. And also, always be transparent with your word, do what you say, commit to what you are saying, everything, always. That, to me, is super important. So, humility, transparency, and vulnerability.
Keep Exploring
More Influential Women · Colorado
Join Influential Women and start making an impact. Register now.