Her Story
About Alesia
Alesia Ramanenka serves as Director of Field Marketing at Birdeye. In this role, she leads a team of field marketers who work closely with sales to track pipeline, generate SALs from events, and support the sales organization with assets and processes to achieve a 10x ROI. She joined Birdeye in February 2025 after more than six years as Senior Field Marketing Manager at Freshworks. Prior to that, she was the first field marketer at Aryaka Networks, where she expanded her responsibilities into channel and partner marketing. Her career began with a marketing and sales coordinator position at Kikamon, the soy sauce company, after earning a degree in public relations from San Jose State University. Ramanenka specializes in finding creative ways to bring buyers and sellers together through unique experiences rather than traditional dinners or happy hours, emphasizing the human element of the buyer journey. She was recognized with the Women of the Channel award in 2017 or 2018.
Her Interview
Ten minutes with Alesia
01What do you attribute your success to?
Childhood trauma from needing to be perfect and get perfect grades still drives me to always reach the next level with curiosity and competitiveness. I keep pushing forward to see what I can overcome and how good I can get.
02What’s the best career advice you’ve ever received?
I haven't received career advice that really stuck with me. What I've realized is it doesn't matter if you think you don't belong in a room, you just have to try and see if you can get your foot in. Regardless of the challenge, just go for it, and even if you don't get in, at least you tried.
03What advice would you give to young women entering your industry?
Don't be afraid to take risks. Some ideas that seem really out there might be just the thing that you need to succeed. We stopped doing dinners and started doing VIP shopping experiences like picking out luggage or cowboy boots, and now we have one event a week doing these because it gets us the pipeline we need.
04What are the biggest challenges or opportunities in your field right now?
There's a lot going on with AI and a need for efficiency, but we're creating a lot of inefficiency ourselves in the race to be the most efficient. Field marketing is unique because there's very little you can do with AI beyond research; you still need a human to understand the buyer journey and human experience.
05What values are most important to you in your work and personal life?
Empathy and kindness are key, along with not being afraid to take a risk and having the courage to trust your own instincts. It's important to be patient with people because everyone has a lot going on, and the workplace is not a place for feelings - it's where you get work done to hit collective goals.
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