Her Story
About Alessandra
Alessandra Baum is a Senior Editor at LinkedIn whose career spans broadcast news, digital journalism, editorial strategy, news production, video, and content strategy. She joined LinkedIn in 2022 as an Associate News Editor on the LinkedIn News team, advancing to Editor and, in 2025, Senior Editor.
Today, Alessandra’s work sits at the intersection of editorial judgment, content strategy, video, and AI. Her role requires navigating fast-moving information environments while helping shape content experiences that are timely, relevant, and valuable to professionals. Her work has also brought her into rooms with product, engineering, and AI teams, where she brings an editorial perspective to defining what content is most valuable to professionals and how it can be thoughtfully delivered at scale.
Before joining LinkedIn, Alessandra held production and editorial roles at CBS News and NBC 6 South Florida, building extensive experience across both digital and broadcast news. She began her career as an intern at NBC News at 30 Rockefeller Plaza, where she supported major special reports and political coverage, including the 2017 Presidential Inauguration. That experience helped her build the foundation and credibility to land her first full-time journalism role out of college at NBC 6 South Florida in Miami, a Top 10 television market. Her subsequent roles at NBC 6 and CBS News expanded her experience across producing, scriptwriting, SEO, live programming, breaking news, editorial planning, and video editing.
Together, these experiences have shaped Alessandra’s approach to journalism and content strategy: combining strong editorial instincts with an ability to adapt as the ways people discover, consume, and engage with information continue to evolve.
Alessandra earned her bachelor’s degree in Broadcast and Digital Journalism from the S.I. Newhouse School of Public Communications at Syracuse University in 2018. She credits much of her career development to the support of her parents, the network she built at Syracuse University, her willingness to take risks, and her determination to pursue work aligned with her passions, even when it meant stepping outside of her comfort zone.
Her advice to young women beginning their careers is to never let someone else define what they are capable of. She encourages them to come prepared, think ahead, say yes to opportunities even when they are outside of their comfort zone, find ways to stand out, surround themselves with people who support their growth, and remember to have fun along the way. She believes some of the best opportunities come from being willing to take a chance. She also places particular importance on empathy and mutual respect in the workplace, and believes that as AI becomes increasingly integrated into journalism and editorial work, human judgment and perspective will remain essential.
Outside of her career, Alessandra enjoys spending time outdoors, walking through New York City, traveling, and spending time with her husband, friends, and family.
Her Interview
Ten minutes with Alessandra
01What do you attribute your success to?
I attribute a lot of my success to my parents and the opportunities I had through Syracuse University. One decision that really shaped my career came when I was deciding whether to study abroad in Florence with my friends or spend the semester in New York through Syracuse’s Newhouse NYC program. My mom pushed me to choose New York, where I could intern at NBC News during the day and take classes with Syracuse professors at night. At the time, giving up a semester in Florence with my friends definitely wasn’t the most fun choice, but looking back, it was one of the most important decisions I made. That internship gave me hands-on experience at 30 Rock, helped me build relationships and credibility early in my career, and ultimately helped set me up to land my first full-time journalism job out of college in a Top 10 television market.
02What’s the best career advice you’ve ever received?
The best career advice I’ve received is to be someone people want in the room. Being great at your job matters, but so does how you show up. Come prepared, think ahead, ask good questions and speak up when you have something to contribute. Never assume that because you’re younger or earlier in your career, your perspective matters less. Some of the best ideas come from people who see things differently or are willing to challenge how something has always been done. Every generation brings a different perspective to the workplace, and companies need those voices in the room. Your experience may look different from someone who has been doing the job for 20 years, but that doesn’t make it any less valuable.
03What advice would you give to young women entering your industry?
My advice to young women entering the industry is to never let someone else decide what you’re capable of. There will always be people who underestimate you or question whether you’re ready. Say yes to opportunities even when they feel outside of your comfort zone, and don’t be afraid to take a chance on yourself. Some of the best opportunities in my career came from raising my hand for something new before I knew exactly what it was or how I was going to do it. Find ways to stand out, work hard, show up IN PERSON, build relationships with people you genuinely respect, and don’t forget to have fun along the way. Your career is a huge part of your life, but you should enjoy the people, experiences, and unexpected turns that come with it too.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges, and opportunities, in journalism and editorial work right now is figuring out how we use AI without losing the human judgment that makes great journalism and content valuable in the first place. I’ve seen firsthand how powerful AI can be in helping teams work more efficiently and operate at a scale that wasn’t possible before. But AI still needs humans to define what “good” looks like, understand nuance and context, and make judgment calls that technology alone can’t always make. It’s how we use it to make our work better while keeping human perspective, creativity, and editorial judgment at the center. There is a huge opportunity for people in our industry to help shape that future rather than be afraid of it.
05What values are most important to you in your work and personal life?
Empathy and mutual respect are two of the values that matter most to me, both at work and in my personal life. I think taking the time to understand where someone else is coming from can completely change the way you work together, lead, or even navigate a disagreement. You can have high standards, strong opinions, and push for great work while still leading with kindness and treating people with respect.
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