Alessandra Couture

Alessandra Couture serves as Senior Manager of the CrowdStrike Racing program at CrowdStrike, where she manages sponsorships and partnerships that bring customers and prospects together at the track for business sessions and memorable experiences. With 15 years in motorsports marketing, she began her journey building a Shelby Cobra kit car with her father and attending track days, which sparked her passion for the industry. She studied business at the University of New Hampshire and has worked on the team side of motorsports before moving into her corporate role. Couture is passionate about creating customer-first experiences and forging long-lasting relationships. Outside of her professional work, she is heavily involved in her church and B&I business networking, supports the military community as the spouse of a Special Operations veteran, advocates for women's health and endometriosis awareness after living with the condition for 17 years, and helps others craft resumes to land dream jobs. She attributes all of her success to God and her faith, emphasizing gratitude and helping others thrive.