Her Story
About Alex
Alex Snyder serves as Lead Analyst in change management, communications, adoption, and education at Foot Locker, representing Addison, Texas. With 9 years in the retail industry, she focuses on Microsoft Copilot and technology adoption, guiding organizations through technology rollouts by developing change plans, stakeholder meetings, trainings, and resources to drive effective use. She holds a degree in advertising and is pursuing a master's in artificial intelligence at the University of Texas. Alex earned a Change Management Certificate from Vanderbilt and was among the first 300 to receive Microsoft's AI Transformation Leader certificate. Her notable achievements include Foot Locker's recognition by Microsoft for one of the highest Copilot adoption rates from a grassroots effort, reaching 30 percent global adoption in 90 days, and speaking at the Microsoft Community Conference on the topic. She is a member of the Dallas Microsoft AI and Business Community. Alex attributes her success to her faith and her husband, who supports her as caretaker amid a chronic illness. She values leading with empathy, believing people learn best when they know you care, and advises young women to never stop learning, embrace failure as progress, and stay proactive with new technologies.
Her Interview
Ten minutes with Alex
01What do you attribute your success to?
My faith and my husband, who manages everything else in our life and is my caretaker due to my chronic illness, allowing me to focus on my career.
02What advice would you give to young women entering your industry?
You can't ever stop learning. It's a necessity, not an option. Get okay with failure - when something doesn't go well, view it as one less way you've learned how not to do something. Be proactive with latest technology and practices.
03What are the biggest challenges or opportunities in your field right now?
Challenges: Leading by influence when not a high-up leader, navigating politics, understanding where the average corporate citizen is in terms of readiness for new tech. Opportunities: Many new jobs emerging; anyone can become a leading expert; business area experts in AI for HR, marketing, etc.
04What values are most important to you in your work and personal life?
Leading with empathy. People only care to learn from you when they learn that you care. Putting yourself in someone else's shoes constantly.
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