Her Story
About Alexandra
Alexandra Hoag is a hospitality technology and media partnerships executive with nearly two decades of experience spanning SaaS sales, product management, marketing technology, consumer insights, and hospitality innovation. Based in Denver, Colorado, she currently serves as Senior Director at Curacity, where she helps hotels increase AI visibility, strengthen media partnerships, and drive direct booking revenue through trusted travel publications and editorial exposure. Known for her ability to think strategically and build cross-functional relationships, Alexandra has developed a reputation for connecting sales, marketing, product, and operational teams to achieve sustainable business growth.
Her career began in SaaS technology sales in 2008, where she quickly distinguished herself as a top-performing sales professional. Over the years, she expanded her expertise into marketing consumer insights, product development, and solutions consulting, working with innovative startups and high-growth organizations across multiple industries. Her professional journey includes leadership roles with Amadeus, Thynk.Cloud, Zoomin Software, and Curacity. After entering the hospitality sector through TravelClick and later Amadeus, she discovered a lasting passion for the industry and has since dedicated her career to advancing hotel technology, customer engagement, and revenue-generating solutions.
Beyond her corporate leadership roles, Alexandra is deeply involved in community building and professional development within the hospitality sector. She is an active member of HSMAI Greater Denver and a founding leader of Denver Women in Business for Good, where she helps connect businesswomen while supporting local nonprofit initiatives. Guided by values of honesty, kindness, and long-term relationship building, she believes that passion is the foundation of meaningful success. Her commitment to personal growth, industry innovation, and authentic partnerships has made her a respected voice in hospitality technology, media strategy, and hotel marketing.
Her Interview
Ten minutes with Alexandra
01What do you attribute your success to?
I attribute my success to a commitment to personal growth, health, and meaningful relationships. I believe in continually working on myself through self-reflection, therapy, and maintaining a healthy lifestyle, including regular exercise. Over time, I have also learned the importance of balancing career ambitions with a fulfilling personal life. Most importantly, I am proud of the strong relationships I have built throughout my career, as trust and genuine connections have been the foundation of lasting success and business opportunities.
02What advice would you give to young women entering your industry?
My advice to young women entering this industry is to build your reputation on honesty, trust, and genuine relationships. Keep an open mind and approach every interaction with empathy, recognizing that you never fully know what someone may be experiencing. Take the time to get to know the people you work with, as strong relationships can go a long way in business. Most importantly, never compromise your integrity for a sale or short-term gain. Your reputation is one of your most valuable assets, and long-term success is built on trust and authenticity.
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