Alexandra Potter
Alexandra Potter is a seasoned Senior SEO Analyst and digital marketing expert based in the Kansas City area, currently with Go Local Interactive. With more than nine years of experience in SEO and digital marketing, she brings a rare blend of strategic insight and hands-on technical expertise to her work. True to her self-described “jack of all trades” mindset, Alexandra thrives at the intersection of data, content, and website development, leveraging deep knowledge of on-page and off-page SEO, local search, keyword research, and technical audits to drive sustainable organic growth across diverse industries.
In her current role, Alexandra leads enterprise-level organic, local, and AI-aware search strategies for multi-location, service-based clients, including self-storage, pest control, multifamily housing, and moving companies. Her career has evolved from execution-focused SEO work to senior-level strategic ownership, where she advises clients through algorithm updates, AI-driven SERP changes, and competitive challenges. Previously, during her tenure at Storable, she played a key role in scaling content strategy and improving search visibility for a prominent self-storage marketplace, consistently translating complex performance data into clear, actionable insights.
Alexandra’s professional journey reflects her passion for continuous learning and problem-solving. She transitioned into tech from medical billing by teaching herself front-end development and SEO, building a strong technical foundation that continues to inform her strategic approach today. Known for her collaborative style, she actively mentors other SEO professionals, contributes to internal best practices, and shares knowledge to elevate team performance. Driven by curiosity and adaptability, Alexandra is dedicated to building search strategies that evolve alongside how people—and search engines—discover information.
• STAT Fundamentals
• Problem-Solving Techniques
• Content Marketing: Blogging for Business
• Content Creation: Strategy and Tools
• Infographics: Planning and Wireframing
• Excel PivotTable Quick Tips
• 20 Nano Tips for Maximizing Excel with Mike Tholfsen
• Clarity Academy Foundations Certified User
• University of Phoenix - B.A.
• Food Bank
• Happy Bottoms Charity
What do you attribute your success to?
I attribute my success to a strong ability to rise to any occasion and quickly become a subject matter expert and trusted resource for others. Through self-teaching, persistence, and a commitment to continuous learning, I have been able to adapt, grow, and consistently add value in complex environments. I am also grateful for the early opportunity provided by Red Nova Labs, which enabled me to enter the tech field and build a solid foundation for long-term professional growth.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field is the rapid influence of AI on search results, which is fundamentally changing how SEO operates and requires deep technical and strategic adaptation. At the same time, this shift presents a significant opportunity to develop more sophisticated, data-driven approaches. Because different industries and local markets behave differently, success increasingly depends on tailoring strategies to specific verticals and regional dynamics rather than relying on one-size-fits-all solutions.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are continuous learning, sharing knowledge, and mentorship. I believe in staying adaptable in an ever-changing environment and take pride in being a dependable resource that others can rely on.