Alexandra smith

She is a visionary creative director and brand strategist with over eight years of experience leading creative campaigns, visual storytelling, and brand development across fashion, consumer goods, and film. Currently serving as Creative Director at Novaa Media, she leads creative strategies and development for clients, directs photoshoots and visual campaigns, and leads creative teams with a focus on innovation and growth. She also serves as Branding Strategies Professor at Arizona State University, where she develops and implements branding strategy curriculum for aspiring entrepreneurs. Her career includes serving as Art Director at Bad Birdie, where she led creative teams in brand development and lifestyle content, and as Digital Art Director at Solstice Intimates, where she developed branding initiatives and managed content strategy across Instagram, email, SMS, and web channels reaching over 200,000 followers. She holds a Bachelor of Science in Sociology from Arizona State University, which has deeply informed her approach to understanding consumer behavior and cultural trends. She is recognized as a creative, strategic, and empowering leader who combines artistic vision with a deep understanding of brand positioning to create compelling narratives and lasting brand impact.