Alexandra Welch

She is an accomplished hospitality executive with over a decade of experience in hotel management, operations leadership, and guest satisfaction, currently serving as General Manager at GF Hotels & Resorts. In this role, she oversees all aspects of hotel operations, team leadership, financial performance, and guest experience. Prior to this role, she served as General Manager at Real Hospitality Group and held general manager positions at SpringHill Suites by Marriott and Four Points by Sheraton. She studied Hospitality Administration and Management at the International Institute of Hotel Management and Tourism and completed executive education at Cornell Johnson Graduate School of Management. She is recognized as a strategic, guest-focused, and results-driven leader who combines deep operational expertise with a passion for building high-performing teams and delivering exceptional hospitality experiences.