Her Story
About Alexandra
Alexandra Zendrian is the founder and owner of AtoZ Communications, a boutique public relations firm headquartered in East Northport, New York. Bringing more than 20 years of communications experience, including 14 years in public relations and six years as a financial services reporter, she has built a reputation for helping organizations and executives elevate their brands through strategic storytelling and media engagement.
Launching AtoZ Communications is Zendrian's entrepreneurial pursuit after doing both in-house and agency public relations work that allows her to deliver personalized, high impact public relations services while balancing her responsibilities as a single mother.
AtoZ Communications specializes in thought leadership development, proactive media relations, media training, press releases, and strategic communications for clients across the financial services, fintech, healthcare, and healthtech sectors. She also serves as Editor-in-Chief of Brand News, where she amplifies the voices of industry leaders and innovative organizations.
In addition to leading her firm, Zendrian is an active contributor to the communications and financial services communities. She is a member of the Financial Planning Association and the Public Relations Professionals of Long Island and previously served on the organization's Board of Directors. She has also been an adjunct professor of public relations at Adelphi University, mentoring the next generation of communications professionals.
Her accomplishments have been recognized with honors including Long Island Business News' 40 Under 40, Long Island Press' Power Women, and inclusion in Marquis Who's Who, reflecting her commitment to excellence, leadership, and innovation in public relations.
Zendrian earned a Master of Arts in Journalism from New York University after receiving a Bachelor of Arts in English from Saint Joseph's University. She attributes her success to the strong work ethic instilled by her parents, particularly her father, and to a disciplined approach that emphasizes focus, perseverance, and delivering exceptional results. Passionate about empowering future communications professionals, she encourages young women entering the industry to embrace their communication skills, view artificial intelligence as a tool rather than a threat, and seek out mentors early in their careers to accelerate their personal and professional growth.
Her Interview
Ten minutes with Alexandra
01What do you attribute your success to?
I attribute my success to the strong work ethic instilled in me by both of my parents, especially my father. His dedication and sacrifices to provide me with opportunities, including paying for my college education despite not having the chance to attend himself, taught me the value of perseverance, discipline, and accountability. That example has shaped my approach to every stage of my career, motivating me to stay focused, work diligently, and see every commitment through to completion.
02What’s the best career advice you’ve ever received?
It sounds very much like the Lion King but it's "remember who you are."
Sometimes we all get caught up in the day-to-day tasks and let imposter syndrome get the best of us. But if we can just recall all the fantastic things we've accomplished and tough situations we've managed well, we will succeed.
03What advice would you give to young women entering your industry?
Public relations is an outstanding career for young women because strong communication, empathy, and the ability to uncover meaningful stories are among the profession's greatest strengths. I encourage aspiring professionals to embrace emerging technologies such as artificial intelligence as tools that can enhance their work rather than replace it. Most importantly, seek out a mentor early in your career. Learning from experienced professionals can provide invaluable guidance, accelerate your growth, and help you navigate opportunities and challenges with greater confidence.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge currently is the perception that because of artificial intelligence people and firms can do their own public relations. To an extent that's true, but it's also quite shortsighted. Public relations is still very much a strategic and relationship-driven profession.
05What values are most important to you in your work and personal life?
I try to model being fair, honorable and thoughtful of others to my two children.
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