Alexis Adams

Associate Director
Unilever
Massapequa, NY 11758

Alexis Adams is an accomplished marketing and innovation leader currently serving as Associate Director of the Breakthrough Innovation Group (BIG) at Unilever in New York City. With over 20 years of experience in the beauty and consumer packaged goods industry, she specializes in bringing disruptive brands and products to market with speed, creativity, and precision. Her expertise spans multiple product categories and distribution channels, with a strong focus on translating deep consumer insights into impactful brand strategies, product innovation, and go-to-market execution.
Alexis’s journey in beauty began early, with high school internships at Estée Lauder that sparked her fascination with product creation and the intersection of science and storytelling. Observing chemists in the lab and marketers shaping concepts inspired her path into brand development and innovation. Over the course of her career, she has contributed to iconic brands and portfolios, starting with Sally Hansen’s depilatories business and expanding into global fragrance development at Coty for brands like GUESS and Nautica. She discovered her true passion at Sundial Brands, where she worked on SheaMoisture and Nubian Heritage, deepening her connection to underserved communities and aligning her work with purpose-driven values. Following Sundial’s acquisition by Unilever, Alexis continued to grow SheaMoisture across multiple categories—including hair care, bath and body, baby care, and deodorants—before transitioning to Unilever’s Breakthrough Innovation Group, where she operates with a startup mindset backed by enterprise scale.
In her current role, Alexis leads end-to-end innovation, from trend research and concept development to product launch and storytelling. She played a key role in expanding OLLY, a leading vitamin brand, into personal care with body washes and lotions, exemplifying her strength in extending brand equity into new spaces. Known for her ability to connect consumer needs with breakthrough ideas, she is deeply passionate about uncovering insights and translating them into meaningful solutions. Her work spans strategic innovation planning, brief development, creative direction, and integrated marketing, with a particular love for storytelling that brings teams and consumers along the journey. Among her many accomplishments, Alexis successfully brought 18 SKUs from concept to market in just 12 months—an achievement that earned recognition with the Innovation Achievers Award from Beauty Inc.

• Makeup Artist Certificate

• LIM College - Bachelors, Marketing

• Innovation Achievers Award from Beauty Inc

• CEW (Cosmetic Executive Women)

• Blood Cancers Unite (formerly Team in Training)

Q

What do you attribute your success to?

I attribute my success to my parents and the great leaders I've had along the way. Even the not-so-great ones taught me valuable lessons about what not to do. Getting that behind-the-scenes experience when I would intern over the summer, getting a peek behind the curtain and basically having a seat at the table with the different teams that go into developing products - that's what led me to where I am today. I was inspired in this field since high school when I would spend my summers interning at Estee Lauder, getting to be in the labs with the chemists. I was so intrigued by how they actually make products, because for me it was like baking a cake. I knew I didn't want to do the science part, but I was intrigued by the people that briefed R&D, how they followed the trends and looked at different textures and had color swatches for inspiration. That's really what guided me to want to move into marketing and product development. I followed my passions and found my niche, and I'm grateful to still be doing that today.

Q

What’s the best career advice you’ve ever received?

The best career advice I ever received was from an incredible leader I once had, and it was to always show up as your true self. That advice has really stuck with me. I've been told a lot of things in my career - that I would never make it, that I'm too nice, that I don't have the right look to be in beauty. I was really young when I heard that from leaders I looked up to, and hearing stuff like that will either demise you completely and make you second-guess everything, or it'll spark that fire in you to want to prove them wrong. My goal has been to prove all those folks wrong. I don't need to be unkind and unempathetic to my teams. I will always be my true self, and in doing that, I've created so many amazing relationships, even with people I don't work with anymore. I have great relationships with people, and I believe that's because I always showed up as my true self. A lot of times people think if you're nice it means you're weak or that you're naive to things, and that's not true at all. You can be nice, but you could also be firm. I think it's the people that don't understand that who are really the biggest losers in the industry. It doesn't mean you don't have a backbone, it just means you treat people the way they should be treated. Especially in an environment that is mostly women, we should be building each other up and not tearing each other down.

Q

What values are most important to you in your work and personal life?

In my personal life, I love yoga I used to be an avid runner but had to stop for health reasons, so I turned to yoga and it has been physically and mentally everything I've ever needed. I do hot yoga in a steam room, and it's really helped me learn a lot about myself, teaching me to let thoughts and emotions come in and out like a wave would and just be in the moment. I enjoy crocheting and love making blankets for family members and friends. I enjoy a good book, one that you could really get lost in. Most of all, I just run around with my two kids - my son is 9 and my daughter is 6. We spend a lot of time as a family going to sports practices and dance recitals. Both of my kids have some learning differences and special needs, and I just look at them and I'm so proud of how far they've come. My son doesn't need a lot of his services anymore, which is a true testament of who they are as people and how hard they've worked. I can't wait to see what they're gonna do in the future. My daughter is such an artist, always drawing and creating, pulling scraps of things and turning them into beautiful artwork. In my work, I learned so much about my values when I worked at Sundial Brands on Shea Moisture and Nubian Heritage, where I found such a connection and passion for communities that are underserved. That was one of the best jobs I could have had for the personal learnings I gained. I believe in treating people the way they should be treated and building each other up, not tearing each other down.

Locations

Unilever

Massapequa, NY 11758

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