Alexis Mcswain

Alexis Mcswain serves as a Social Media Manager and Marketing Coordinator at Ulta Beauty, focusing on the beauty industry. With 2 to 3 years of experience in social media management, including college internships and a year-long marketing coordinator position, she handles tasks such as content scheduling, analytics review, trend identification, and creative video production. Alexis graduated from Appalachian State University, where she majored in communications and advertisement and minored in apparel design and merchandising. Her interest in the field began during a college job at a smoothie shop, assisting a remote social media manager with content creation and trending ideas. She has also contributed to nonprofits like Women for Voice, which spreads awareness for women in Haiti through social media, and The Vocal, which shares local news to support women. Alexis attributes her success to her family, who have always encouraged her to do her best. She values the career advice of maintaining balance by working hard while prioritizing mental and physical self-care. Through her work, she aims to make a positive impact by using social media to share awareness effectively.