Influential Woman · Medical Aesthetics & Healthcare
AlexSandra Sisler
Founder, Owner, Author, EmpowerServe
Elm Grove, WI 53122
Finishing doesn't require having every step figured out, it requires deciding that the idea deserves to become real. I turn ideas into commitments and finish what I came to do.
AlexSandra Sisler · In Her Own Words
Her Story
About AlexSandra
I’ve spent more than 20 years building a career across retail and medical aesthetics by staying curious, working hard, and saying yes to opportunities—even when I didn’t know exactly where they would lead. I started on the front lines and worked my way through practice leadership, sales, strategic accounts, retail strategy, and ultimately executive leadership.
For much of those early years, I worked alongside incredible women. I loved their energy, ambition, and ability to see possibility for themselves and one another. But as my career advanced and I entered more executive rooms, I noticed something: there were fewer women at the table. That stayed with me.
It became part of the inspiration behind Own Your Seat. I want women to recognize the value of what they already know, pursue opportunities without overthinking where each one has to lead, and bring their voices into rooms where decisions are being made.
I’ve always been a goal setter. But after a career where success was often measured by a number, title, or next goal achieved, this chapter is teaching me something different: success doesn’t always need a scoreboard.
Today, I’m speaking, writing, advising, and building at the intersection of retail, medical aesthetics, leadership, and business growth—while staying open to possibilities I may not even see yet. To me, that’s owning your seat: keep moving, keep growing, and don’t let someone else define what your potential is supposed to look like.
Her Interview
Ten minutes with AlexSandra
01What do you attribute your success to?
I attribute my success to setting goals, working hard, and staying curious. I’ve never been afraid to ask questions, learn something new, or take on an opportunity before I had every answer. I also believe relationships matter. Some of the most meaningful opportunities in my career have come from the people I’ve worked with, learned from, and stayed connected to along the way.
02What’s the best career advice you’ve ever received?
The best career advice I’ve received is to trust what you know and keep moving, even when the outcome isn’t guaranteed. Starting my own business reinforced that for me. Experience gives you a foundation, but growth comes from staying curious, taking calculated risks, and being willing to pursue opportunities before you know exactly where they’ll lead.
03What advice would you give to young women entering your industry?
My advice to young women is to keep pursuing new avenues and say yes to opportunities more often than you say no. Don’t get so caught up in what every opportunity means—or doesn’t mean—for your future. Not every job, decision, or season has to be the defining one. It’s a chapter, and your job is to absorb as much as you can while you’re in it. And build relationships along the way. I wish I had understood earlier that your career is shaped just as much by the people you meet, learn from, and stay connected to as it is by the grades you earn or the boxes you check. Stay curious, keep saying yes, and let each chapter lead you to the next.
04What are the biggest challenges or opportunities in your field right now?
One of my biggest challenges has been redefining what success looks like when there isn’t always a number attached to it. I’ve spent much of my career in sales and leadership, where success was easy to measure—hit the number, reach the goal, earn the next title. This chapter is different. I’m building a career that may include speaking, writing, advising, leadership, and opportunities I haven’t even considered yet. I’ve had to become comfortable not putting it all into one box or measuring every opportunity by an immediate outcome. I’m learning that success can also be the relationships you build, the rooms you enter, the impact you have, and what one opportunity opens up next.
05What values are most important to you in your work and personal life?
The values most important to me are positivity, transparency, hard work, kindness, and being solution-oriented. I believe respect should be given, but trust is earned—and transparency is where that trust begins. I don’t want to create roadblocks; I want to demolish them, work around them, or jump right over them. And no matter how ambitious you are, kindness still matters.
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