Alia Abbas MA, BREP

President
Business Retention and Expansion International
Mississauga, ON l5m5h4

Alia Abbas, MA, BREP, is an accomplished economic development professional based in Washington, D.C., with over a decade of experience spanning economic development strategy, disaster and emergency management, and business continuity planning. She is the CEO and Founder of Ascend Cardinal Trade, a consulting firm focused on supporting organizations with investment attraction, supply chain resilience, and economic recovery initiatives. Her work centers on helping municipalities, development agencies, and businesses strengthen long-term competitiveness through data-driven strategy and cross-border collaboration, particularly between Canada and the United States.

Throughout her career, Alia has held influential roles across public and private sector organizations, including positions with Toronto Global, the City of Toronto, and various consulting ventures. She also serves in leadership and advisory capacities, including as President of Business Retention and Expansion International (BREI) and as a board member and council advisor for organizations such as the Great Lakes Economic Development Council. Her expertise spans business retention and expansion (BR&E), foreign direct investment (FDI), supply chain strategy, and disaster recovery planning, with a strong emphasis on building resilient local and regional economies.

Alia’s contributions to the field have earned her significant recognition, including being named a Top 40 Under 40 honoree by the International Economic Development Council (IEDC) and receiving the Bright Ideas Award from the Economic Developers Council of Ontario for her work in performance measurement and recovery strategy. She holds academic credentials in Geography and Urban Studies, Economic Development, and Disaster Emergency Management, along with a master’s-level focus in economic development. Through her consulting, leadership roles, and advocacy, Alia continues to advance innovative approaches to sustainable economic growth and community resilience.

• Disaster Emergency Management Designation
• IEDC Certification in Foreign Direct Investment
• BRE International Professional Designation in Business Retention and Expansion
• CANStudyUS Program
• LinkedIn Talents Insights
• Senior Teaching Assistant
• Senior Teaching Assistant (STA) Program
• Real Estate Development and Reuse

• Toronto Metropolitan University
• York University- Master's
• York University- B.A.

• York University 10/10 Devia Award
• Bright Ideas Competition 2020/2021
• Inquire - University of Guelph
• Scholarship of Teaching and Learning
• Instructional Skills Workshop
• Junior Record of Completion
• Senior Record of Completion
• Teaching Assistants' Certificate in Teaching
• Co-op Advanced Placement
• Honour Roll Student
• Noteworthy in Sketch & Design
• Senior Teaching Assistant Program

• Business Retention Expansion International (President)
• Great Lakes Economic Development Council (Provincial Ambassador for Ontario)
• National Institute of Supply Chain Leaders (Provincial Ontario Committee Member)
• International Economic Development Council

• York University Commencement Speaker
• International Economic Development Council

Q

What do you attribute your success to?

I really attribute a lot of my success to the mentors I've had along the way. Jeff Finkel, in particular, took me under his wing and supported me at a time when I really needed guidance. I also want to give a shoutout to Jan Nevins and Diane Lupke, who helped me better understand what it means to be a woman in this type of profession, where it's very male-dominated. They showed me that building connections takes time, and finding your footing in the field, especially when you're still figuring out what area you can specialize in, is a process. What I appreciated most was that I had such good mentors who helped guide me not just professionally, but also personally. They refined my presentation skills, how I present myself at conferences, and how I approach one-on-one conversations, even in more casual settings like coffee shops. They also taught me that relationships should never be one-sided. It's just as important to give back and provide my input to that organization or the individual I'm speaking to. That mindset has really stayed with me.

Q

What advice would you give to young women entering your industry?

I would say to her that there are going to be different moments in your life where your dreams evolve, and that's okay. Just because one dream doesn't work out or one of your wish lists doesn't come true, it doesn't mean there aren't other opportunities coming your way. When one door closes, there are still chances you can take, but you have to really bet on yourself. More than anything, you need to be more confident, because throughout this career path, even being 10 years in, I realized that people I had as mentors were still working on things themselves too. There were things they were scared about that they weren't able to share. But when you talk to these people and you're networking, you might feel like, 'Oh no, am I the right fit? I may not be smart enough,' and you may have this imposter syndrome. So just shake that off, because I feel like everybody's going through different challenges. You being more direct and open is something that will help you down the road too, because you'll get to learn a lot from people then.

Q

What are the biggest challenges or opportunities in your field right now?

I feel like the biggest challenge, especially in my field, is how broad it is. There are so many different directions you can go into, which is why I've learned that it's really important for me to be involved in larger organizations and to sit on committees. I find those experiences to be very valuable. For me, it's never just been about the paid opportunities. It's also about the volunteer opportunities and giving back when you're not getting those paychecks. That shows your willingness to be a part of the community and stay aware of the different avenues this profession can take you. Building strong relationships has been huge, especially with mentors. I've had a good 10 to 15 men and women who have provided me support in my career path. I feel like as a professional, we tend to think we only need a mentor early in our career, but I've realized that at every stage, especially when you change your career path or job title, you do need some type of guidance and mentorship. So I feel like the biggest challenge is understanding that you need a mentor at different stages too.

Q

What values are most important to you in your work and personal life?

One of the core values I carry with me is transparency. When you come into this field, you want to be yourself and have your own voice. Building that authenticity means sharing not just your strengths, but also your weaknesses. I don't think anyone truly knows everything, even when someone says they're an expert in something. I feel like every aspect of whatever degree you have or the area you're specializing in, there are thousands more doors for that knowledge. You're only grasping maybe 10% of what it is. So I feel like always having that mindset of 'I'm still learning' is really critical. Being open to sharing where you're missing out and giving that perspective of 'I have these blind spots in my career, and I just don't know how I can navigate it' is so important. Just being open to people about your weaknesses, but also being able to adapt and take the critique that people provide you as well.

Locations

Business Retention and Expansion International

Mississauga, ON l5m5h4

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