Influential Woman · Liquor Consulting

Alicia Esparza

Owner, AE Liquor License Service

Avondale, AZ

2Awards received

Certifications · Degrees · Memberships

Degree Central High School Cert Title IV Liquor Law Trainer Cert Better Business Bureau Accredited Cert Certified Signing Agent Expert Member Better Business Bureau

Her Story

About Alicia

I'm basically just a very simple person. I'm married, I have 2 children, and 6 grandkids. On my downtime, I'm just a family person - plain and simple, and that's who I am. From the time I wake up in the morning, I'm logged on my computer, whether at home or here in my office in Avondale, Arizona. My days can be very busy - there's just so much that involves my work. I'm required to work with state agencies, and most of all, the local government bodies here in the entire state of Arizona, actually. I'm not just local, I can travel. Sometimes I wake up and my emails are full, and I answer my emails. One of my biggest tasks is just basically getting my documents done and getting them prepared to be filed accurately with the state. One of my most valuable things when it comes to work is being able to assist the general public and tackle complex issues, getting them completely through the licensing process in a smooth manner. As far as my personal life, like I said, I'm just a simple person - on my downtime, I'm enjoying my family, my grandchildren, and that's it.

Her Interview

Ten minutes with Alicia

01What do you attribute your success to?

Honestly, I lost my mother about 5 years ago during COVID. I just remember her words before she passed away. To me, she was my inspiration, because she was a very strong lady, and I felt that she raised me the very same way. I just feel like she inspired me, and it was just basically the words that she told me. Before she passed away, she told me, well, you know, I feel like you're going to be very successful and what you do, because you are a very determined and very strong young lady. My mom was my inspiration.

02What’s the best career advice you’ve ever received?

The best advice I've gotten is from my uppers, because I do work with people of importance. I think my best advice was to stick with it, never give up, and just keep going.

03What advice would you give to young women entering your industry?

It can be tough working in this industry as a lady or a female entrepreneur, simply because we deal with - and what I do is I deal with a lot of men. My advice to somebody else who would either be in this industry or be interested to move into this industry is pretty much stand your ground as a female entrepreneur, and basically not be intimidated.

04What are the biggest challenges or opportunities in your field right now?

I feel like the opportunities - there's a lot here to achieve. As far as the challenges, it can be challenging whenever you're basically working with the government agencies - that can be very challenging.

05What values are most important to you in your work and personal life?

One of my most valuable things when it comes to work is being able to assist the general public and tackle complex issues, and get them completely through the licensing process in a smooth manner. As far as my personal life, like I said, I'm just a simple person - on my downtime, I'm enjoying my family, my grandchildren, and that's it.

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