Alicia Felton
Alicia I. Felton is a dynamic and multifaceted media and entertainment professional with over seven years of experience in casting, production, communication, and branding. A graduate of DePaul University with a B.A. in Communication and Media Studies and a minor in Theatre Studies, Alicia has carved a path through both the creative and strategic sides of the industry. Her career spans notable work as an Associate Producer and Casting Producer, as well as experience in talent management, public relations, and digital media. She’s contributed to projects for networks like BET, CBS, NBC, Netflix, and ABC, including the Golden Globe-nominated comedy special Emergency Contact featuring Amy Schumer.
In addition to her work behind the scenes, Alicia is also a SAG-AFTRA eligible on-camera and voiceover talent, trained by the Upright Citizens Brigade and credited on major networks. She is the creator and star of the YouTube web series Sister Friends. Alicia is also a freelance writer for a high-traffic entertainment outlet, a strategic communications consultant, and the founder of Felton Communications. Committed to elevating diverse voices, she is an active member of Women in Film, Women of Color Unite, Black Girls in Media, and Here and Ready. Her advocacy for inclusion, paired with her talent for connecting stories and audiences, makes her a force in today’s entertainment landscape.
• Long Form Improv Comedy Levels 1-4
• Women’s Entrepreneurship
• New York Film Academy
• CSA-Casting Society Cares
• DePaul University- B.A.
• Women of color unite
• Women in film
• Screen Actors Guild
• Black girls in media
• Alzheimer's Association
What do you attribute your success to?
I attribute my success to a mix of passion, risk-taking, and hard work. From interning at NBC to casting an award-winning film, I’ve always followed my love for media, stayed positive, and embraced every opportunity to grow—even if it meant stepping outside my comfort zone.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received was to remember that your story is your brand—you have to know who you are, what you stand for, and be able to communicate that authentically, because that’s what sets you apart and helps you truly connect with others.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in the industry right now is the decline in available projects and job opportunities following the strike, as well as ongoing company mergers that have led to widespread layoffs and increased competition for fewer roles.
What values are most important to you in your work and personal life?
Authenticity is one of my core values—both in work and life—because I believe in showing up as my true self, connecting with others through shared experiences, and using my story to inspire and relate to those around me.