Her Story
About Alicia
I've been in technical sales for 10 years now, though it feels like yesterday when I started. Before transitioning to tech sales, I was in upper management in medical collections, serving as the director of collections operations. That's where my healthcare administration degree came into play, as we had to learn extensively about medical billing and the administrative aspects of insurance. The shift to tech sales happened because technology is evolving so much day-to-day, and that's what sparked my interest. A friend who worked in data entry at a company suggested I'd be great at it, and since everyone's looking for the new thing nowadays in tech sales, I made the move. I recently moved up within my company and now focus on executive outbound outreach by appointment only. Previously, I was doing more internal business development with B2B outreach. While I'm not currently in a leadership role, having taken a step back when I transitioned roles, my goal over the next 5 years is to continue moving up within my company and become more involved in operational processes.
Her Interview
Ten minutes with Alicia
01What do you attribute your success to?
I think I am a competitive person, and at the end of the day, I want to feel accomplished. My motivating factor is my family, especially now that I have a daughter. It's so important to show her how to be a successful woman, even seeing that at a young age. Setting an example for my daughter is very important to me. I also had incredible support along the way. My mother, Pamela, who was a single mom for a while, has been successful within her industry, and watching her growing up was very helpful for me. Professionally, I've had so many mentors. I had a mentor at my previous job in collections who taught me how to transition from working in management at a grocery store to actually being in corporate America. She brought me along in my 20s and showed me the ropes of how to be successful in corporate America as a woman.
02What advice would you give to young women entering your industry?
If you're going into tech sales, you're not going to fill in the space, so have confidence and self-esteem. Say, I got this, I can compete with the men. Because it is predominantly a man's world, and when it comes to being a woman within that industry, don't feel inferior. You can do it, and you can thrive in it, so have that confidence and that self-esteem. And go at them. Also, be coachable. It's gonna take some adaptability, so you're gonna have to be able to be coachable.
03What values are most important to you in your work and personal life?
Loyalty, honesty, and integrity are my core values. I come from a big Italian family, and I feel like it's just been within my upbringing about loyalty. I've been taught since I was a little girl to always be honest. And integrity, that's more within my work as well. I want just the best character I can be. I think that all ties together, and it's just the core values of my morals. These values are important because when you have integrity, it means owning up to mistakes, learning the lesson, and keeping it going. When it comes to honesty and loyalty, it goes hand-in-hand with accountability. If I say something, I'm gonna do what I say.
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